Hey, all you Marketing, Analytics and Data Chefs! Welcome to The Joy of Data, a new kind of cookbook!

This ebook is full of delightful data recipes that showcase what ingredients go into baking solid customer loyalty and retention programs, whipping up powerful and personalized messaging, cooking up sophisticated advertising strategies and rolling them all up with predictive insights to create joyful experiences for your customers (what a joyful mouthful)!

Let’s roll up our sleeves, tie on our digital aprons and get our tech stack utensils organized to start cooking up some experience goodness together.