Giving your users the ability to service themselves is one of the fastest ways to build business value in a digital enterprise. But there's a right way and a wrong way to establish the infrastructure, manage demand and create experiences that will delight different types of users.

In this eBook, discover how to apply self service with the help of enterprise service management. You'll learn about:

• The advantages of going self service
• Best practices for creating successful self service
• How to apply self service to other functions within the business