Sponsor: Cloudinary Ltd

Learn how Kenshoo helps the world’s leading brands and advertisers improve their image and video management workflows resulting in optimized delivery of digital assets using Cloudinary.

For Stylight, a fashion and design retail search engine, uptime, performance, and customer experience are key to the bottom line. Learn how they automated their image management workflow by automatically delivering the optimal image quality, speeding up page load time by about 100 milliseconds across all locations—improving conversion rates by up to 2.2% and revenue up to 2.4%.

Digital Asset Management is Evolving. Are you ready for what's next? Download the Cloudinary eBook, Digital Asset Management: Enabling Visual Storytelling, and get insights on how Digital Asset Management is evolving to help you better upload, organize, manage, optimize, and deliver your visual content.

In the eBook, you will find out more about what the next generation of digital asset management holds, and how it can help you:

• Increase time to market.
• Engage customers.
• Improve conversions.
• Increase revenue.

In increasingly crowded markets, brands need to stand out now more than ever in order to attract new buyers and win their continued loyalty. Early digital transformation adopters are leveraging new technologies and capitalizing on hot trends resulting in improved conversions, increases in revenue, and boosts in brand loyalty. Download the Cloudinary eBook, “5 Innovative Trends in E-commerce” and learn how to leverage the hottest trends in digital media to increase your bottom line.

As StubHub evolved from a lightweight website to one that was rich with images, videos and custom views from seat locations at event venues around the world, it sought a way to streamline their image and video management. Learn how StubHub automated a time-consuming and complex image and video upload and management process, resulting in a 60% reduction in page weight and achieving a three times faster page load time—optimizing performance and user experience.

Digital Asset Management is Evolving. Are you ready for what's next? Download the Cloudinary eBook, Digital Asset Management: Enabling Visual Storytelling, and get insights on how Digital Asset Management is evolving to help you better upload, organize, manage, optimize, and deliver your visual content.

In the eBook, you will find out more about what the next generation of digital asset management holds, and how it can help you:

• Increase time to market.
• Engage customers.
• Improve conversions.
• Increase revenue.

When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary’s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging online experience to your target audiences.

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with your audience. But, by using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels, chaos is set to ensue. Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.

Digital Asset Management (DAM) isn’t simply a storage solution or a way to consolidate and organize images and videos. In reality, it helps orchestrate unique customer experiences, at scale, across various channels. Taking a collaborative cross functional approach to digital asset management will ensure wide adoption across organizations, streamline internal operations, and improve team collaboration.

Since your audience lives on the internet now and demands visual stories, your media library must meet this demand. Managing a growing media library requires a central hub from which teams can search and browse all digital assets, tag and organize files, manipulate and distribute assets, and track performance.

This central hub needs to be powerful and easy-to-use, enabling your organization to scale rapidly, without encountering bottlenecks that delay your time to market.

That’s why a digital asset management (DAM) solution is so critical, and why choosing the right digital asset management solution can be the difference between creating compelling, engaging experiences and stories for your customers, and slogging through workflow inefficiencies.

There is a direct link between the speed and quality of delivered media assets to increased user engagement, higher conversion rates, and improved SEO—making page load times especially critical. Yet, there has been an 85% increase in page weight over the past three years. Learn best practices in optimizing for page load speed, and take away concrete actions you can use to immediately improve media performance on your website and/or app.

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher engagement and conversions. However, visual media can also weigh down your web pages, increase page load times, deflate your search rankings and turn visitors away. There has been an 85% increase in page weight over the past three years, and 75% of today’s websites are images and video, thus making the tradeoff between speed and engagement a tough one. Particularly, as Google is placing more emphasis on page load speed – particularly for mobile users – as a search ranking factor.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging online experience to your target audiences.