Recession Survival Guide for eCommerce
Discover the underlying factors of the recent loyalty recession in eCommerce and find the way to deal with it - the lean way!
- What major factors are pressing the customers right now?
- How do they react to the global, rapid changes?
- How can you escape the effects of loyalty recession and even save money?
Zero Party Data Revolution in Ecommerce
Understand the essentials of the zero party data revolution in Online Stores
- Business why - customers requirements, sustainability, regulations
- Essential definitions - cookies, first, third and zero-party data with examples
- Zero-party data answer to customers’, regulators, and sustainability requirements
The Ultimate Marketer’s Guide to Customer Data Platforms
Prepare for the post-pandemic and cookieless world
- Learn why CDPs are replacing CRM platforms
- Find the difference between zero, first and third party data
- See how withdrawal of third-party cookies will affect your business