How to Prepare Contact Account Data For ABM
Among B2B communities, 2017 brought upon several new concepts, trends and technologies...But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo's latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
- Data-driven approach to account selection.
- Understanding the importance of contact data.
- Best practices to managing contact & account data.