Switched On Consumers – SlashdotMedia AdOps Asset Management

Switched On Consumers

In Autumn 2018, DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange. A digital survey tool serving questions into the programmatic ad space was used to reflect the data collection experience being examined.

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