In a world where you can ask your smartphone for directions to your destination or for a diagnosis of a troubling medical symptom, conversations about the value of curated information and professional information services take on a new urgency. No longer is it enough for knowledge centers to have highly-skilled information professionals providing the best, most authoritative information to clients. Now, you have to take a more strategic approach to the role of the knowledge center within your larger organization. Download this paper for key insights into how to effectively respond to new competitive pressures, find out clients’ new needs, and create new services that best meet those needs.