In 2015, the cloud technology landscape changed in ways that only a highly disruptive market can. From watershed innovation announcements to unexpected business moves, 2015 drove any last shred of doubt from the minds of skeptics that the cloud revolution is permanent. At the eye of this storm is the growing realization that data as a critical business asset can be very efficiently (and cost-effectively) stored in the cloud. The database, integration, and analytics markets are now in a race to understand how each can ultimately capitalize on this shift.