Pharmaceutical companies are striving to play a larger role as solution providers in the health care value chain. Already, organizations are devoting more effort toward identifying new markets and ways to accommodate the health care needs of developing economies. At the same time, emerging trends in technology and the regulatory arena will largely influence how pharmaceutical companies design and manufacture products.

The following five trends reveal how the pharmaceutical industry as a whole is taking on a new look and how manufacturers can position themselves to remain competitive in the rapidly-changing pharma landscape.