For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy is ripe with opportunity, but it's also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you'll be well on your way to success in the online economy.

Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from phishing: SSL and Extended Validation (EV) SSL. In this guide, you’ll learn more about Phishing and how SSL and EV SSL technology can help protect your site, your business and ultimately, your bottom line.

As the backbone of web security, secure sockets layer (SSL) technology is a must for securing sensitive data passing over the Internet — whether that's e-commerce traffic, remote access to internal servers, or other secure communications. Usually, one SSL certificate secures just one domain name or URL; however, some common situations are better handled with a type of certificate that allows multiple domains to be secured with just one certificate. Read this guide to learn about typical situations where multiple domain certificates are the ideal solution, how multiple domain certificates work, and how to select the right multi-domain certificate for your needs.

Analytics can be a powerful tool, so now is a great time to learn more about web metrics.

As use of the Internet has grown, the Web has also become more popular with scammers, identity thieves, and other cybercriminals. Given the number of people who experience or have heard about phishing and other Web-based scams, many Internet users don't feel comfortable sharing their personal details online. Fortunately, there is secure sockets layer (SSL) technology, a standard solution for protecting sensitive information online. But there's more to SSL than just basic safety. Read this guide to learn about what SSL does, how it works, and how it can help build credibility online.

In this guide, you'll learn about what goes into creating your own do-it-yourself (DIY) e-commerce web site, from picking the right tools and services you’ll need to create your web pages, to selecting the best hosting provider and payment solution to fit your business, to figuring out the best security for your site.

Without trust, no website or online service can succeed in the competitive online marketplace. This year has seen a spate of breaches that have targeted the systems of Certificate Authorities (CAs), the companies that prove websites and services are secure and safe to use. Some of these attacks have undermined the trusting relationship between users and even well-known online brands. The changing security landscape has demonstrated not all CAs are the same, and choosing the right CA is critical to running and maintaining a safe and trusted online business. This white paper looks at the role of CAs in web security, including what measures a CA can take to promote trust in its certificates and the criteria to consider when choosing the best CA for the job.