In the SaaS world today, competition is fierce. Competition isn’t just about acquiring new customers, but also new partners and investors. SaaS founders know they need to stand out from the pack. But how and where do they create the most value and differentiation?
SaaS companies get their start in many ways. Often founders start with an industry or service that is familiar to them where they know a gap exists and then create a new software company to solve that problem. You see this in many verticals such as legal software, restaurant management, and real estate. SaaS companies exist to create solutions specifically for those industries, and their teams often know those industries inside and out.
However, a common thread within SaaS companies that specialize, is that every company’s customers expect their software provider to also be an expert at analytics, and unfortunately that simply is not the case. That’s where Infused Analytics for SaaS Companies comes in.