"Organizations have always looked for better ways to reach, communicate, and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and organizations look for consistency in delivery of contents across touch points. Learn how IBM's portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition".

This paper highlights the many benefits that IBM Exceptional Digital Experience, together with IBM's Marketing Optimization solution, that organizations can harness to deliver a unique and personalized digital experience. IBM Exceptional Digital Experience and IBM Marketing Optimization solution can help organizations differentiate their digital brand; reach customers and prospects across nearly any channel; deliver tailored, relevant messages; and easily launch and schedule marketing campaigns. Real-time customer insights and analytics woven into these two solutions maximize ROI for digital channels and marketing investments.

As the primary focus of IT moves from increasing IT productivity through virtualization and cloud computing to enhancing business productivity, the biggest challenge that businesses face in executing corporate strategy is focusing the right people and resources on strategic initiatives. A key element in enhancing business productivity is driving down costs, which can help free up the funds needed to make strategic investments. Businesses also need a means to more effectively orchestrate how IT interacts with business processes and critical application environments. The solution lies in using managed services. Read this paper to find out more on how companies gained significant and quantifiable benefits from using managed services.

The new IBM System x3650 servers provide the power mid-market customers need to improve the performance of mission-critical applications, such as Microsoft Exchange, while offering dramatic cost savings and environmental customer benefits.

The IBM Pureflex System TCO Analysis Tool was developed independently by leading ROI developer Alinean, Inc. This Analysis tool compares the total cost of ownership for the IBM PureFlex Solution versus a traditional dedicated or virtualized IT infrastructure by collecting information about the current computing needs and then projects the TCO for the two alternatives.

If you are new to requirements management, or wish to improve your existing requirements management process, the resources in this e-Kit will provide you with useful guidance and advice. Learn what requirements management is and how it can help your organization improve quality, reduce costs and better meet customer needs.

When you're faced with growing expectations to create business value with limited resources, where can you turn? Increasingly, IT organizations are looking to trusted IT service providers like IBM to help reduce cost, manage complexity, maintain leading-edge skills and adopt technology innovation. Read the white paper to find out how managed services and cloud computing can help you deliver on the transformation agenda your business requires. Plus get guidance on the top 10 criteria to consider when selecting an external partner.

Most businesses see the value in CRM and ERP. When implemented properly, these platforms can enable better sales, more efficient marketing, and drive both top line and bottom line revenue growth. Getting there however, is a challenge. This IT Managers' Journal is designed to give IT managers and business leaders 10 steps that can help them transform CRM into a winning solution for revenue growth and business efficiency. Read this ITMJ and discover how IT and business management can work together to realize real, demonstrable ROI.

In a hyper-connected era, a proactive integrated and strategic approach to security can empower businesses to do more than just cope with current threats- it can actually help reduce future risks. Read the IBM study "Finding a strategic voice", and discover more insights from the 2012 IBM Chief Information Security Officer Assessment.

This article discusses the urgent need for firms to successfully engage with customers, including handling issues such as social media and mobility, and at accomplishing this goal with smarter IBM collaboration and CRM solutions. It points to results IBM has achieved.