Businesses are wallowing in data from an increasing number of sources – both internal and external. However, turning data into actionable information becomes harder as both IT and business users try to keep up with the data deluge.

This Battlecard looks at the evolution in analytics and business intelligence solutions today, especially the bifurcation into Traditional BI vs. Exploratory Analytics, why BOTH are important, and lists three key factors that users – both business and IT – must consider when evaluating a BI solution.

Key points will include:

• How User Experience Matters
• BI and Hybrid IT: Cloud, On-Premises and Both
• Supporting Self-Service: The Data Scientist in the Software

By 2017, 80% of enterprises will have adopted a hybrid IT strategy composed of public cloud, on-premises and private cloud components. In an increasingly “cloud-first” era, agile, scalable infrastructure matters more than ever.

This Battlecard looks at the changing nature of business, the growing importance of data to all parts of the enterprise, and offers five key considerations when evaluating database options for tomorrow’s enterprise.

Key points will include

• Supporting Next-Generation Applications
• Big Data and the Enterprise
• What Hybrid means to the database
• The Economics of Cloud
• Security and the Database

The pace of business is accelerating. Mobile and social trends have influenced client engagement models, driving customers to expect new and better application services delivered faster. IBM cloud technology is helping businesses respond to these drivers by changing the status quo, enabling business leaders to fast-track innovation and advance key priorities.

To achieve these results, organizations need to rapidly exploit cloud capabilities across a hybrid environment that includes both on-premises and off-premises options. The IBM PureApplication solution portfolio helps deliver these capabilities quickly and easily.