Ensure account-based marketing success.

So, you’re thinking about implementing ABM?

NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing teams fall into common traps that derail programs before campaigns even kick-off.

Download ZoomInfo’s latest eBook to learn how to avoid the following critical errors associated with ABM strategies:

• Poor account selection processes.
• Inadequate contact inventory within universe.
• Wasteful technology & services spending.

The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish communication and schedule a follow up meeting. However, the road to success is often lined with obstacles, from gatekeepers and voicemails, to inefficient and tedious prospecting endeavors.

ZoomInfo designed this e-Book with the intent to help you maximize your cold calling success. Sure, it can be painful at times, but when using the right tools and tactics, cold calling is still an effective way to generate quality leads.

Download ZoomInfo’s latest eBook for a number of cold calling tips & tricks to help you increase your connect rate and generate more leads to fuel your funnel.

Why improving your call to connect rate is the key to beating sales goals.

Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following:

• It takes 22 minutes to connect using switchboard numbers, but with direct dials it only takes 5 minutes.
• When dialing a direct dial phone number at the director level, your SDR is 46% more likely to connect.
• On top of that, when dialing a direct dial number at the VP level, your SDR is 147% more likely to connect.

With so much upside, leveraging B2B sales intelligence vendors to support sales goals is a no brainer...

But far too often organizations fail to properly evaluate vendors during the selection process. The result? Headaches and sunk costs.

Download ZoomInfo’s checklist to learn how to evaluate:

• A prospective vendor's data quality & inventory.
• Must-have, essential key features vs. bells & whistles.
• Integrations that ensure the solution fits into your sales process and workflows.

Is your sales team equipped with the tools needed to exceed their quota?

Is your sales team equipped with the tools needed to exceed their quota?

Using ZoomInfo’s field surveys and exclusive research, third-party industry studies, and analyst briefs, this report aims to help B2B sales leaders understand:

• How prospecting solutions help maximize sales productivity.
• 5 must-have features to consider while assessing the vendor landscape.
• How to choose the right prospecting solution for your sales team.