This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.
In this newsletter, tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.
Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.
They include:
Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences and have little tolerance for firms that do it poorly. Quality data is needed to fuel the technologies that power personalization, but assembling that quality data can be hard.
Enter the Customer Data Platform (CDP). As defined by the Customer Data Platform Institute, a CDP is a marketer-managed system that builds a unified and persistent customer database that is accessible to other systems. While they are promising to be faster, easier, cheaper and more flexible than previous solutions – even the most savviest of martech professionals aren’t fully understanding their benefits, capabilities and integration abilities.
View this report today to learn the:
Download a copy of the CDP Institute’s report, “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs to Use One” today.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
Research company DataIQ recently examined how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulations. Download the report now to:
Whether you view data as the new oil or as the beginning of the fourth industrial revolution, its relevance in today’s world is hard to deny. By laying the groundwork now, businesses will be able to embrace the opportunities presented by GDPR, and this research takes us one step closer to a more comprehensive understanding of how to truly put the customer and their expectations at the center of everything a brand does.
Fujitsu GLOVIA OM is a fully customizable order management solution to integrate all your business processes, from sales to fulfillment, with unmatched transparency and efficiency. All without ripping and replacing legacy systems. See what GLOVIA OM can do for your business!
Salesforce's Andrew Gothelf traveled to Melville, NY, to the campus of Canon USA, to speak with Dennis Amorosano, SVP and GM at Canon Information & Imaging Solutions, to learn how his team uses Fujitsu GLOVIA OM to enable order and subscription management for it and hundreds of channel partners.
Every expanding business encounters productivity bottlenecks that stunt its growth in the short-term and can potentially lead to financial problems and eventual failure. One of such bottlenecks is an inventory management system that fails to meet the company’s growing demands. Throughout my career, I’ve seen it many times and learned to recognize the signs which indicate that it’s time to do something about it.
Learn how the Citrix Access Control service provides SSO to SaaS apps, enhanced security for SaaS apps and URL filtering within a SaaS apps.
Learn about Citrix Workspace app, which includes access to local apps, SaaS apps, web apps, virtual apps, virtual desktops and content.
Learn how Micro VPN seamlessly enables WorkSpace apps to securely access Enterprise Resources.
Mobile apps have open access to the device platform, network, and storage resources by default which could put enterprise data at risk. Citrix MDX containers protect apps and control their access to device resources through policy mitigating the risk of unwanted enterprise data loss.
The Citrix Workspace features and services enhance user experience, productivity, and IT's ability to deliver secure, high-performance virtual apps, desktops, and data. Understanding how your organization will benefit from additional features and services that complement current Citrix Virtual Apps or Citrix Virtual Apps and Desktops deployments is a critical component in planning a workspace transformation.
Learn how to integrate an on-premises XenApp and XenDesktop environment with Citrix Workspace.
In the Relationship Era, customer relationships (and the way we manage them) have fundamentally changed. What was once a one-time transaction between a business and a single buyer has evolved into long-term and mutually rewarding partnerships between teams and their customers.
In May 2018, we surveyed 1,059 business professionals to discover how they work together to build lasting customer relationships. Download our new research report, The State of Customer Management in the Relationship Era, to discover what we found.
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