Digital transformation is quickly impacting every industry, making it increasingly difficult to keep pace with an evolving digital workplace. Many businesses, especially those with smaller IT teams and lower budgets, struggle with implementing new solutions and delivering enterprise-level services like desktop virtualization and BYOD.
Increased mobility has changed the business landscape. As more workers use additional devices from a multitude of locations, connectivity to business data has become difficult to sustain and costly to scale. This increase in devices, device types, and locations also adds a higher level of business risk. To meet the increase in business needs while reducing the level of risks, businesses have expanded or migrated their workloads into the public cloud. However, customers have quickly learned some of the limitations presented by embracing a public cloud solution.
It’s what you do — a dynamic activity that people expect to accomplish anywhere, anytime, on any device. Supporting today’s workforce requires a digital platform that empowers productivity and ensures security and management at scale everywhere: on site, on the road, or in the cloud.
Citrix and Cisco solutions work together to help you transform the way you work, realize the multicloud promise, and innovate with confidence. Modern, flexible, and automated networking, combined with next-generation security, allows IT leaders to focus on innovative, business critical strategy.
In this eBook, you’ll learn how to accelerate realization of a modern digital platform for your business and gain access to resources and information that will help you on your journey.
Highly decentralized computing is the new normal for most organizations, and digital transformation (DX) initiatives are changing application architectures to event driven to support real-time and near-real-time response cycles. In this environment, enterprises are increasingly turning to messaging middleware to meet the combined requirements of complexity, speed, reliability, and security to connect the digital world of applications and data.
No matter where a business is on the road to digital transformation, IT and LOB execs must not overlook the importance of having a solid business continuity strategy that doesn’t break the bank. And, the more ‘digital’ a business becomes, the more important it is for 24/7/365 access for customers, whether next door or around the world.
This BattleCard looks at the factors driving business continuity and disaster recovery strategies, and how to structure your BC/DR plan to minimize three critical factors: Recovery time objective (RTO), recovery point objective (RPO), and total cost of ownership (TCO) for your BC/DR solution.
In our “there’s an app for that” environment, businesses need to offer their customers anywhere, anytime, any device access to engage with customers, suppliers, and employees. However, critical business logic in legacy applications is often trapped in on-premises datacenters, limiting access in today’s multi-cloud, multi-vendor world.
This BattleCard looks at ways business-critical legacy applications can be freed from their data center roots, and how to develop a plan for re-factoring or re-platforming tried-and-true code to embrace a business’ digital transformation and become more cloud-savvy
Businesses face a myriad of decisions when embarking on their digital transformation journey. Young companies are often ‘born in the cloud’, while established businesses often are burdened with legacy applications and infrastructure that can siphon IT attention from adding business value to chasing after OS upgrades and hardware failures.
This battlecard looks at the challenges enterprises are facing at the outset of their digital transformation and provides guidance on how to utilize off-site hosting capabilities as an important first step to both modernization and the cloud.
Experts Share Tactics to Help Financial Services Organizations
According to PWC, attacks on financial institutions grew 130% last year. And in a recent outage at a regional bank, equipment failure led to $15 million in lost revenue and another $5 million in fee waivers and associated costs. In addition to the raw cost of an incident, financial organizations also face the risk of exposed customer information, regulatory fines, loss of trust and impact to stock prices.
In the webinar, Minimizing Data Disruptions Through Business Continuity Planning, our experts will:
An effective business continuity strategy can provide immense value for your organization — better planning would have saved that regional bank $20 million and a lot of dissatisfied customers.
Learn How Canon USA Uses Fujitsu GLOVIA® OM to Scale its Business
Dennis Amorosano, SVP and GM at Canon Information & Imaging Solutions, shares how Fujitsu GLOVIA® OM, fully customizable order management solution, enabled Canon USA to more effectively drive the sale of software and subscriptions through hundreds of channel partners.
Learn How Your Team/Channel Partners Can Access Vital Information Seamlessly On the Go
Fujitsu GLOVIA® OM Order and Inventory Management App offers a robust solution for companies and their channel partners to place orders, manage inventory and fulfillment while on the go. Working seamlessly between online and offline mode, GLOVIA OM Order and Inventory Management App can dramatically improve productivity, accuracy and customer experience for any company.
An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.
In fact, 73% of organizations agree that delivering an exemplary customer service experience is key to a successful business. And a recent report by the McKinsey Global Institute found that companies who remain customer-centric are 23 times more likely to attract and six times more likely to maintain customer relationships.
In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.
Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.
Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.
This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.
Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.
Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:
This whitepaper provides more details about these techniques and their associated benefits.
Today’s customers have been trained by Amazon, Netflix, Spotify and many others to expect personalized experiences. In one recent study, two-thirds of respondents said they were more likely to shop at a retailer who knew their purchase history and 75% said they were comfortable with sharing personal data.
Another survey found that 61% believe their favorite brands understand and cater to their needs while 38% were likely to stop buying from a brand that failed to provide timely offers on sales and promotions. Yet 22% in the same survey also said they’d break up with a brand if it provided too many offers. In short, consumers demand personalization but have little tolerance for firms that do it poorly. The stakes couldn’t be much higher.
Marketing technology vendors offer many personalization tools to help. But those tools need data to pick the right experiences for each customer. And they need not just any data, but accurate, organized and accessible data that includes information from all sources, presents an integrated picture of each customer, adds intelligence to help guide decisions and is easily available to the systems that deliver the front-line experiences. It’s easy to overlook the need for this data while exploring the latest new gadget for automated video creation or augmented reality advertising. But quality data is the fuel those other systems run on. Without it, they’ll sputter to a halt or spew wildly inappropriate experiences that annoy customers even more than no personalization at all.
Unfortunately, assembling quality data is hard. Traditional methods have consistently failed to meet marketers’ needs: it’s painfully common to hear stories of data warehouse projects that dragged on for years before finally being canceled without delivering anything useful. Systems that run “in the cloud” don’t magically solve problems, since all that cloud-based data still needs to be brought back to earth to be unified, refined and exposed. Building direct connections between individual systems can sometimes close a few critical gaps on a short term basis, but becomes increasingly unwieldy as marketers continue to add new systems that must be included.
A new solution has recently appeared: the Customer Data Platform (CDP). As purpose-built products designed from the start to assemble and distribute customer data, CDPs promise to be faster, easier, cheaper and more flexible than previous solutions. But CDPs are not widely understood and such promises rightly arouse much skepticism. This paper aims to dispel the skepticism by explaining what CDPs are, why they overcome previously unsolvable problems and how you take advantage of them.
2018 sees the long-awaited General Data Protection Regulation (GDPR) enter into enforcement starting May 25th. It is a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations.
DataIQ undertook twin-track research in the UK to examine how consumers expect their data to be used and whether they intend to exercise their new rights, as well as into what organizations intend to do to bring their data-driven practices into line with the Regulation. The project had three key objectives:
The research was built around four key areas of data protection and privacy management: mobile and digital (the issues specific to those channels), relevance and accuracy (how data should be kept upto-date), readiness (how consumers and businesses are preparing for GDPR) and regtech (how technology can support GDPR compliance). Results from the research are presented in a series of four white papers, each of which looks at one of these areas.
This whitepaper specifically focuses on the research segment conducted by DataIQ in association with Tealium. It looks into the how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.