Optimizing for Page Load Speed: Challenges and Strategies to Improve SEO, User Engagement, and Conversion Rates (Webinar)

There is a direct link between the speed and quality of delivered media assets to increased user engagement, higher conversion rates, and improved SEO—making page load times especially critical. Yet, there has been an 85% increase in page weight over the past three years. Learn best practices in optimizing for page load speed, and take away concrete actions you can use to immediately improve media performance on your website and/or app.

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Image Optimization: Expert Roundup

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers.

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Media Rich and Fast: Best Practices for Optimizing Web Page Speed

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

There has been explosive growth in the adoption of visual media to dramatically improve online user experience, resulting in higher engagement and conversions. However, visual media can also weigh down your web pages, increase page load times, deflate your search rankings and turn visitors away. There has been an 85% increase in page weight over the past three years, and 75% of today’s websites are images and video, thus making the tradeoff between speed and engagement a tough one. Particularly, as Google is placing more emphasis on page load speed – particularly for mobile users – as a search ranking factor.

This whitepaper examines the importance of visual media to your online publishing and marketing efforts, and how you can reconcile the ‘need for speed’ with the need to provide an engaging site experience to your visitors and potential customers. The whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging online experience to your target audiences.

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Minimizing Data Disruption Through Business Continuity Planning

Experts Share Tactics to Help Financial Services Organizations

According to PWC, attacks on financial institutions grew 130% last year. And in a recent outage at a regional bank, equipment failure led to $15 million in lost revenue and another $5 million in fee waivers and associated costs. In addition to the raw cost of an incident, financial organizations also face the risk of exposed customer information, regulatory fines, loss of trust and impact to stock prices.

In the webinar, Minimizing Data Disruptions Through Business Continuity Planning, our experts will:

  • Define the scope of data continuity, including disaster recovery and mitigation.
  • Discuss common causes of service interruptions.
  • Show you how to identify the right data continuity solution for your organization.
  • Define tiers of disaster recovery, including multi-tenant DR and full-featured solutions.
  • Share strategies for handling complexity and other DR issues.

An effective business continuity strategy can provide immense value for your organization — better planning would have saved that regional bank $20 million and a lot of dissatisfied customers.

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Navigating Multi-Cloud Complexity And Integration

Both the number of companies using multiple clouds, and the number of clouds they’re using, are growing. And, according to our recent Cost of Expertise Report, 44% of IT workers say they spend more time maintaining cloud services than initially expected.

In our new webinar, Navigating Multi-Cloud Complexity and Integration, our experts will:

  • Examine the financial and business costs associated with management and maintenance of multiple clouds.
  • Explore ways to integrate monitoring, maintenance and management of your clouds.
  • Share how TotalTrax, a Rackspace customer, found greater efficiency in its multi-cloud environment.
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Modernizing Legacy Databases & Applications

Stepping out of legacy databases and applications is complicated and one of the biggest challenges IT organizations face. You can’t afford to maintain the status quo, and yet you cannot afford a costly misstep in the process of modernization.

  • How do you know where to start?
  • What’s a cost-effective replacement for a legacy database?
  • How much can you reasonably expect to save with a modernized application stack?

In our new webinar, Modernizing Legacy Databases & Applications, Rackspace experts will share their modernization experiences and how we helped TotalTrax, a telematics firm, move its applications from an on-premises customer environment to a cloud model.

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Minimizing Migration Risk & Disruption

Migrating your application portfolio is a critical first step for success in the cloud. But the process, if performed correctly, requires painstaking discovery, planning, testing and data configuration. This webinar provides a closer look at some of the more common hiccups companies face during migration. We’ll also discuss how Aeroméxico, the largest airline in Mexico, partnered with Rackspace to build a high-volume digital environment capable of supporting customer transactions for each if its 600 daily flights.

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Choosing The Right Platform For Each Workload

Selecting the right cloud platform for your workload, architecting a solution and modernizing operations is a complex process. There are many variables to consider, including the level of scalability you require, the level of security your data needs, and your business continuity and governance requirements. This webinar takes a look at cloud selection through the lens of British Medical Journal’s need to run multiple workloads with very distinct requirements.

  • What are some of the big differences between clouds?
  • What are some commonalities?
  • What are some common needs that dictate one cloud over the other?
  • How can you be sure you’re making the right choice?
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Should I Migrate to Hosted Private Cloud?

Managed hosting is an IT service model that provides companies with dedicated, single-tenant, leased infrastructure from a managed services provider . The solution includes servers, software, storage and networking and can also include specialized services like managed security1 . Companies choose their OS, and the service provider handles the administration, management, support and security . Resources are not shared, so companies receive the full performance capabilities of the infrastructure they lease . Managed hosting offers the strategic benefits of IaaS2, cost reduction and of moving on-premises IT infrastructure, systems and applications to the cloud3 . Its enhanced security and protected environment make managed hosting a logical choice for companies regulated by PCI DSS, SOX, HIPAA and FISMA . As proof, over half of all companies recently surveyed by Tech Pro Research reported a risk decrease following an IaaS implementation2 in the cloud.

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Cost of Expertise Report

The Cost of Cloud Expertise report was developed by Rackspace to explore the importance of expertise to an organization’s cloud evolution and the impact the current technical skills gap is having on businesses. In collaboration with LSE academics and Vanson Bourne, we surveyed more than 950 IT decision makers and 950 IT pros from across the globe to better understand the barriers to increasing cloud usage, the impact this has on innovation and business growth, and the skills organizations require to compete in our technologically driven world.

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Should I Outsource My IT Infrastructure?

According to EY, 85% of banks cite digital transformation as a priority this year. One of the main barriers to change is the ability to demonstrate the business case and the cost benefits of transforming your IT. This white paper helps you gather and evaluate the hard data that you need to get buy-in. Combining actual numbers and expert insights with the nuts and bolts of assessing the economics, this white paper helps you compare both the hard and soft costs of managed cloud against an on-premises environment.

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Drive Top-Line Growth: Six Best Practices for Modernizing Financial Services IT

Financial services organizations around the world are modernizing IT to drive top-line growth and streamline compliance burdens. From multinational brokerage houses to local branch banks, digital transformation initiatives are moving financial institutions toward more secure, agile, and cost-effective infrastructure and applications, empowering workers and improving customer experiences.

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