As the backbone of web security, secure sockets layer (SSL) technology is a must for securing sensitive data passing over the Internet — whether that's e-commerce traffic, remote access to internal servers, or other secure communications. Usually, one SSL certificate secures just one domain name or URL; however, some common situations are better handled with a type of certificate that allows multiple domains to be secured with just one certificate.

Read this guide to learn about typical situations where multiple domain certificates are the ideal solution, how multiple domain certificates work, and how to select the right multi-domain certificate for your needs.

Analytics can be a powerful tool, so now is a great time to learn more about web metrics. Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.

In this guide, you'll learn about what goes into creating your own do-it-yourself (DIY) e-commerce web site, from picking the right tools and services you’ll need to create your web pages, to selecting the best hosting provider and payment solution to fit your business, to figuring out the best security for your site.

Congratulations! You’ve decided to set up a Web site. The site might be for your personal use, for sharing family pictures, for a blog, for an SaaS application, or any number of other possibilities. In all of those cases, people will access your site using the Hypertext Transfer Protocol (HTTP). HTTP has evolved and improved through the years, but one thing about it hasn’t changed—the fact that all of the traffic sent on an HTTP connection is unencrypted.

The bottom line is that whether you want or need to do so, adding HTTPS to a site you’re running isn’t very hard to do. In this Geek Guide, I walk through what SSL/TLS is (and isn’t), how you can create or buy a certificate, how to install that certificate into an Apache server and then how to configure Apache such that a subset of URLs on your system are covered by SSL.

To promote safer websites and help create a more secure web, Google now gives sites secured with Always On SSL an SEO (Search Engine Ranking) boost. Learn about this and other ways to rank higher with GeoTrust.

For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy is ripe with opportunity, but it's also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you'll be well on your way to success in the online economy.

As use of the Internet has grown, the Web has also become more popular with scammers, identity thieves, and other cybercriminals. Given the number of people who experience or have heard about phishing and other Web-based scams, many Internet users don't feel comfortable sharing their personal details online. Fortunately, there is secure sockets layer (SSL) technology, a standard solution for protecting sensitive information online. But there's more to SSL than just basic safety.

Read this guide to learn about what SSL does, how it works, and how it can help build credibility online.

Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from phishing: SSL and Extended Validation (EV) SSL.

In this guide, you’ll learn more about Phishing and how SSL and EV SSL technology can help protect your site, your business and ultimately, your bottom line.