CDP Before You Buy

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

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Fixing IT’s Blind Spots

Sensitive data exposure. Compliance violations. Insider threats. Unbeknownst to IT, many of these security risks lurk within SaaS apps like G Suite, Slack, Dropbox, and more.

Learn how you can uncover (and eliminate) the eight biggest blind spots.

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The IT Guide To SaaS Ops And Management

While SaaS helps organizations meet ever-evolving demand, the need for comprehensive management and operational SaaS security has become strikingly clear. That’s why we created the first-ever SaaS Application Management & Security Framework, which is based on insights from interviews, surveys, and conversations with thousands of IT professionals over the last three years. It outlines a modern-day approach to SaaS management and includes guiding principles to help IT achieve security goals and requirements in SaaS environments.

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Closing The Gap In SaaS Security

Companies lack the ability to monitor and manage the interactions going on across SaaS applications. Join experts from Okta and BetterCloud for a deep dive on the #1 item on the roadmap for today’s IT and security teams. This webinar covers:

  • Beyond IDaaS: the key differences between user connections and user interactions.
  • Understanding insider threats: how susceptible are you?
  • Forming a systematic approach to managing and securing user interactions across a sprawling SaaS landscape.

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Becoming Master Of Data & Analytics

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people and companies, and at least 35 billion devices, will be wired to the web. Success now depends on not only keeping up with fast-paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

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Switched On Consumers

In Autumn 2018, DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange. A digital survey tool serving questions into the programmatic ad space was used to reflect the data collection experience being examined.

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CDP Before You Buy

Insights, Strategies, and Key Tactics to Inform Your Decision

An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

Get Whitepaper

Switched On Consumers

In Autumn 2018, DataIQ in association with Tealium carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange. A digital survey tool serving questions into the programmatic ad space was used to reflect the data collection experience being examined.

Get Whitepaper

Becoming Master Of Data & Analytics

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people and companies, and at least 35 billion devices, will be wired to the web. Success now depends on not only keeping up with fast-paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

Get Whitepaper

CDP Before You Buy

Insights, Strategies, and Key Tactics to Inform Your Decision

An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

Get Whitepaper

Best Practices for Optimizing Website Performance With Tag Management

Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.

Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

This whitepaper provides more details about these techniques and their associated benefits.

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Capture, Correlate, and Manage Customer Data in Real Time to Create Unified Customer Experiences

Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.

Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.

This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.

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Before You Buy: A Guide For Choosing A Customer Data Platform

An explosion of data from online and offline data sources means today's businesses rely on technology to correlate and enrich the data they collect, to curate a meaningful, granular understanding of each individual customer. Recent estimates suggest that global annual data generation will reach a staggering 163 zettabytes (163 sextillion bytes) by 2025, so the urgency for a technological data management solution is at an all-time high.

In fact, 73% of organizations agree that delivering an exemplary customer service experience is key to a successful business. And a recent report by the McKinsey Global Institute found that companies who remain customer-centric are 23 times more likely to attract and six times more likely to maintain customer relationships.

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.

View Now

Best Practices for Optimizing Website Performance With Tag Management

Website performance matters. Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways– poor tag design, synchronous tags can block content, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages.

Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance. They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

This whitepaper provides more details about these techniques and their associated benefits.

Get Whitepaper

Capture, Correlate, and Manage Customer Data in Real Time to Create Unified Customer Experiences

Organizations today are handling an inordinate amount of data from different sources and to help make sense of this influx they’re using data storage and analytics solutions. Yet, it can be a challenge to collect customer data from multiple technologies, sources, and touchpoints to be able to enrich it in a way that produces a unified data set on every customer. These complete and comprehensive data sets are needed, though, because they become the necessary foundation for driving and delivering meaningful, consistent and relevant customer experiences.

Brands are leveraging enterprise data storage technologies like Data Lakes and Enterprise Data Warehouses (EDWs) to house customer data. However, those solutions alone won’t allow an organization to capture, correlate and manage their real-time incoming data to support customer data initiatives aimed at creating unified customer experiences.

This paper will highlight key differences, benefits, and challenges of Enterprise Data Warehouses and Data Lakes, and introduce the one, key solution every brand should employ to create and drive unified customer experiences.

Get Whitepaper