Best Practices for Optimizing Website Performance With Tag Management

Many factors impact site performance, including the speed of the hosting provider, page design, number of http requests, and more. One big factor is the accumulation of digital marketing vendor tags and pixels on web pages. Tags can dramatically impact site performance in a number of ways, including poor tag design, slow response time associated with the collection servers, tag placement and the sheer number of tags accumulated on pages. Over the years, Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance.

They include:

  • Tag Loading & Page Performance – Perceived Load Time vs Actual Load Time
  • Asynchronous Loading
  • Client-Side Tagging with Multi-CDNs
  • Script Compression (gzip) and Bundling
  • Conditional Loading
  • Reduced Page Weight
  • Fewer DNS Lookups
  • Intelligent Cache

Using these techniques, our e-commerce clients can see a 20 to 50% increase in overall site speed. This whitepaper provides more details about these techniques and their associated benefits.

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Strings Management Manifesto

The effect of text strings on the User Experience is undeniable, but not many companies have the time or resources to spend on perfecting UI content. When the responsibility to write, edit and update text strings falls on engineers, it is tough to spend adequate time on content strategy and optimization - not to mention the drain on already time-constrained developers. The ideal solution is one that enables both engineers to manage strings more effectively and non-technical product team members to manage them without reliance on developers. Learn how to centrally manage your strings, automate UI content updates and elevate your product content with the help of AI and emotional tone analysis.

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You Had me at Hello

How big of an effect do the words in your UI have on your users? Is the effect positive or negative, does it encourage engagement and continued use or cause frustration and dismissal? If the words in your product aren’t yet a priority, they should be. Words are four times more likely to convert a user to action than design elements, but the effort required to make even simple UI content changes prevents most companies from digging in and spending time on this critical driver of UX. That can change, when text strings are brought out of source code and into the light of day, or really, a single platform where non-technical team members can edit and update at will. Learn more about the impact the words in your UI have on UX and how a strings management platform can help you take product content to a new level.

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Introduction to Strings Intelligence

Every company with digital products or applications is managing strings, whether they acknowledge it or not. Proper strings management is a pervasive issue that has gone unnoticed or untackled as most teams rely on developers to write, edit and maintain text strings and UI content. Luckily, manual text string updates made in source code are no longer required, and it starts with central strings management. Read more to learn what strings management is, how it benefits product teams and the basic principles of a strings management platform.

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