People, process, and technology are critical for succeeding in the software development business, which is increasingly characterized by fierce competition, rapid product delivery cycles and relentless demand for more differentiating features that are secure and high quality. The key is to stay in the "driver's seat" and constantly balance the short-term value of feature delivery with the long-term ability to efficiently expand and maintain the product. In our experience, automating testing as much as possible and interleaving test and feature development are critical elements to succeed in this venture.