Your website’s lead capture forms treat all visitors the same.

The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).

Read on to know more...

Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.

98% of your traffic currently remains anonymous.

How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.

This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?

The answer to this challenge is in this whitepaper.

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

You don’t have enough qualified leads in your sales pipeline

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

Read on to know more...

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

98% of your traffic currently remains anonymous.

How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.

This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?

The answer to this challenge is in this whitepaper.

Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.

Your website’s lead capture forms treat all visitors the same.

The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).

Read on to know more...