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The pace of business is accelerating. Mobile and social trends have influenced client engagement models, driving customers to expect new and better application services delivered faster. IBM cloud technology is helping businesses respond to these drivers by changing the status quo, enabling business leaders to fast-track innovation and advance key priorities.
To achieve these results, organizations need to rapidly exploit cloud capabilities across a hybrid environment that includes both on-premises and off-premises options. The IBM PureApplication solution portfolio helps deliver these capabilities quickly and easily.
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Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them. They are connecting existing enterprise applications, data and services to new channels of personalized customer engagement. These transformations are driven by:
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