The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

View Now

Modern NAS backup and recovery

Identifying the key drivers for secure enterprise cloud backup

eBook


Files, emails and unstructured data are an integral part of core business processes and workflows for virtually every organization. This was confirmed by the recent research conducted by Aberdeen, which shows that digital documents continue to dominate the way how work gets done in enterprises. Given this business context, it’s not surprising that fast and reliable backup, as well as rapid recovery, are top priorities for Network Attached Storage (NAS) devices, and today’s IT leaders.

Read this eBook and learn about:

  •   The leading drivers for NAS backup and recovery investments
  •   Important concerns for NAS-related technology capabilities
  •   Top priorities with sudden shift to work from home - and how to keep users up,
        running and productive

View Now

Reduce costs with cloud-based VMware data protection

eBook


IDC estimates data is growing at a 61% compound annual growth rate — and with this influx of data, your organization might struggle to maintain data security and facilitate growth. That’s why you should consider a third-party data protection solution that is certified for VMware on-premises and cloud environments.

Read how VMware data protection in the cloud provides:

  •   Radically lower TCO, with up to 50% costs savings
  •   An infrastructure that is hosted completely offsite (no hardware, software,
        maintenance, or real estate)
  •   Fast response times in the case of failover for disaster recovery
  •   Centralized global management, visibility, and monitoring

View Now

Hybrid Cloud Strategy for Dummies ebook

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Getting onto the cloud is easy. Getting it right is trickier. You can probably see why a carefully thought-out and detailed approach to cloud computing—a strategy, in other words—is so important.

Learn more in this e-book brought to you by Red Hat and Intel.

View Now

IT Security Can Support the Health of Your Business and Sharpen its Competitive Edge

Pervasive, stringent cybersecurity that also supports productivity goals is achievable. More than just an essential function, IT security can help companies differentiate themselves from their competition and boost their reputations. Mid-market businesses can benefit from Dell Technologies solutions that protect all of IT, including devices, data, and data centers, on-premises and in the cloud. Download this paper from Dell Technologies and Intel® to learn more.

View Now

It’s Time to Establish True Zero Trust and Enable Teams to Work From Anywhere

Your VPN Won’t Cut it Anymore

At the beginning of 2020, organizations scrambled to provide employees with the means to work remotely. As we continue into a remote-first world, organizations need to enable people to work from anywhere, with the same security and productivity as their HQ.

The only problem: VPN and SD-WAN-based networks weren’t designed for this new normal. Employees are unable to access the resources they need to perform their job, responsiveness of enterprise applications are significantly slower, and IT is overwhelmed with the sheer volume of troubleshooting legacy network issues.

This eBook with NetFoundry will demonstrate how to rapidly overcome the security, performance, and network management constraints of legacy networks and VPNs as you transition toward a longer-term remote work strategy.

View Now

eBook: Disrupting the Legal Industry

How 5 Legal Organizations Drive Process Excellence

Technology is disrupting the legal industry. In a business where time literally is money, companies embracing technology and automation will thrive—while those that don’t, will continue to struggle. This eBook highlights five legal case studies that demonstrate the real-world value of process automation.

Download the eBook to learn how each of these organizations leverage technology to solve their unique business problems, as well as ten best practices you can use to transform your legal processes.

View Now

Hybrid cloud strategy for dummies e-book

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi‐faceted daily. A carefully thought‐out and detailed approach to cloud computing — a strategy, in other words — is very important.

In this eBook with Red Hat and Intel, learn good cloud strategies that align with your business goals, and how to streamline and strengthen your IT ecosystem's foundation to benefit your organization's bottom line.

View Now

A complete guide to business automation

Savvy entrepreneurs are embracing business automation and are finding today’s innovative and sophisticated, yet user-friendly, technology is empowering them to overcome everyday obstacles and to grow their business.

The best part is this automation isn’t solely reserved for big businesses with deep pockets. Small companies are incorporating automation into key aspects of business, and are liberating themselves and their employees to spend more time on big-picture strategies centered around expanding their company.

In this eBook with Keap, learn about the many forms of business automation, and how it can help your small business leverage its processes, increase profits, and ultimately grow its bottom line.

View Now

A Zombie’s Survival Guide in a Changing Database World

Is the DBA dead?

Or, maybe you feel like one of the undead or near-dead when you think about how much the database management landscape has changed in the past decade and how much it's going to change in the next decade.

In this e-book, you’ll learn about the top three trends — DevOps, multi-platform databases and cloud-based databases — that affect DBAs, get some real-world perspectives on the evolving role of the DBA, and learn how to adapt, evolve, survive and even thrive in a DBA-pocalypse.

View Now

Hybrid cloud strategy for dummies e-book

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Jumping onto the cloud is easy, but getting it right is somewhat trickier. Learn more in this hybrid cloud strategy e-book from Red Hat and Intel.

View Now

Hybrid cloud strategy for dummies e-book

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Jumping onto the cloud is easy, but getting it right is somewhat trickier. Learn more in this hybrid cloud strategy e-book from Red Hat and Intel.

View Now