In this newsletter, tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos and establish how Customer Data Platforms (CDPs) can help data and analytics professionals at enterprise companies improve their first party data management. the recommendations come as the result of a yearlong study, in which Gartner analysis surveyed more than 400 martech end users and technology vendors, and collaborated with high tier industry publications and reports for secondary research. Consequently, they offer comprehensive insight into CDP's available from a variety of vendors, and factors to consider when evaluating implementation.