As the video game market has grown, it has become increasingly competitive. Traditional console and PC games are now competing against smartphone and tablet titles as the mobile segment explodes in popularity. But gamers have limited time playing, on average, only 1-2 hours per day. In order to capture mindshare, and a share of the $100 billion gaming wallet, game developers and studios must expand their titles to become more of an experience. Although they must provide a top quality storyline with easy-to-use controls, they must also extend that game experience into new channels and new platforms if they hope to remain top-of-mind with gamers.