
Evolving Customer Expectations Drive Adoption Of Visual Engagement Tools
In today’s digital world, consumers conduct much of their personal lives through taps, clicks, and finger swipes. But they do not find that same freedom and ease in the agent-assisted experiences they have when doing business with brands. Instead, consumers struggle through a series of disconnected experiences and painfully long calls that leave them frustrated and less trusting of brands.
The current tools organizations are using today for visual engagement just don't cut it. Purpose-built visual engagement technology, like co-browsing and camera sharing, is expected to help remove these pain points.
Rescue by LogMeIn commissioned Forrester Consulting to survey CX professionals to dig into the issue. The bottom line: Adopting the right visual engagement technology is critical for brands focused on increasing customer trust and decreasing customer effort as their top CX goals. Learn more about what they found.
Download the full Forrester survey.
