Implementing a Business Intelligence (BI) solution leads to dramatic operational improvements and benefits that far outweigh the investments in time, money, and personnel necessary to select, deploy, and maintain such an application. Unfortunately, far too many BI deployments fail to reach their anticipated potential, and prove to be a disappointment to both management and users. In this paper, we depict a series of the most common BI obstacles, and illustrate how to avoid many of these pitfalls.