Integrative CRM Enhances Midsize Business Agility and Performance – SlashdotMedia AdOps Asset Management

Integrative CRM Enhances Midsize Business Agility and Performance

There is a fundamental shift in CRM today from simply being customer focused or customer-centric to proactively being customer-activated. Clients in today's consumer economy desire to be treated as individuals with very specific and highly personalized needs and they want their voices to be heard and acted upon.

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