Successful IT organizations today go beyond just keeping the lights on - they partner with the business to achieve broader goals. To fulfill this more strategic role, IT must shift their focus from technology implementation to the support, delivery, and operations of services to address specific business needs. A well-defined, business-centric service catalog can serve as the lynchpin of this approach, providing a strategic control point for the business to enable visibility, agility, and control. To date, though, few service catalogs have evolved beyond simple descriptions of IT capabilities and services. This report by Forrester Research, Inc. examines the crucial role of the service catalog for enabling business success, and how IT leaders can best realize its benefits.