Every generation responds to rewards in different ways so, in addition to exploring trends around the world, we've also examined the difference between Boomers, Gen Z and everyone in between. So, next time you're piecing together the perfect reward proposition, you won't get caught out.

Our detailed research answers questions such as:

• Which rewards are most likely to engage your customers?
• Which gift cards would people most like to receive?
• How many reward choices do customers expect?
• What value of reward is most likely to get results?

These insights are pivotal for anyone looking to enhance their marketing strategies with effective rewards. If you're interested in learning more or discussing potential collaborations, please feel free to reach out.