Businesses increasingly prefer data-driven decision-making, leaving intuition-based decisions to lesser tasks. Today, artificial intelligence (AI) can locate and extract data from unstructured sources with nearly 95% accuracy. And yet, most organizations struggle to analyze the ocean of data they collect, as nearly 90% of data is unstructured or has no defined schema.

With competitive intelligence (CI), businesses can connect data collection and analysis capabilities into a single system bringing all the existing know-how and adopting it in-house.

CI practices yield a range of transformational changes that fuel growth with areas of impact found at all levels of an organization.