The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data


Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

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Druva Data Protection for VMware Cloud on AWS

Solution Brief


On-demand cloud compute and storage services have grown steadily as companies continue their digital transformation journey. As businesses look to reduce costs, increase agility and improve the efficiency of their data center operations, they are selectively moving workloads to the cloud. The result has been the creation of a new business model known as hybrid cloud.

The goal of the hybrid cloud is to bring portability and consistent operations to on-premises and cloud environments. VMware Cloud on AWS is a joint development effort between AWS and VMware to deliver such an integrated cloud solution.

Learn how, with VMware Cloud on AWS, customers can:

  •   Reduce operational overhead and get to the cloud faster by leveraging existing
        skills, tools, and processes familiar to IT personnel
  •   Align costs to business needs with flexible consumption options and
        investment protection
  •   Get a single inventory view of both on-premises and VMware Cloud on AWS
        resources using vCenter server technology

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You need to simplify remote office backup – and here’s why

White Paper


Cloud backup has a compelling value proposition for every enterprise looking to protect their data, and especially for remote and branch offices (ROBOs). Companies can reduce data protection costs by over 50%, minimize downtime, and enable central IT to manage backup and recovery remotely. Cloud backup allows companies to better comply with data privacy regulations and provides protection against data loss due to ransomware attacks.

Read this white paper to learn:

  •   Relevant business cases in which distributed data risk is especially high
  •   Why cloud-based data protection is ideal for ROBO
  •   Best practices for implementing cloud backup and recovery for ROBO
  •   How an effective cloud-based data protection solution looks like

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What is cloud-based backup and recovery?

White Paper


Today’s companies struggle with the challenges of protecting data cost-effectively. Cloud-based backup and recovery can help your company – no matter how large or small – achieve reliable, scalable backup at a much lower cost compared to expensive on-premises protection.

Find out how your company can benefit from cloud-based backup and recovery. Read this white paper to learn:

  •   The difference between “backup and recovery” and “disaster recovery”
  •   Why cloud-based backup and recovery costs much less than on-premises
        backup
  •   How easy it is for your end-users to access cloud-based data storage
  •   Why cloud-based backup is ideal for remote-office/branch-office storage

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Reduce costs with cloud-based VMware data protection

eBook


IDC estimates data is growing at a 61% compound annual growth rate — and with this influx of data, your organization might struggle to maintain data security and facilitate growth. That’s why you should consider a third-party data protection solution that is certified for VMware on-premises and cloud environments.

Read how VMware data protection in the cloud provides:

  •   Radically lower TCO, with up to 50% costs savings
  •   An infrastructure that is hosted completely offsite (no hardware, software,
        maintenance, or real estate)
  •   Fast response times in the case of failover for disaster recovery
  •   Centralized global management, visibility, and monitoring

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10 reasons to run SAP S/4HANA on Red Hat

Choose an infrastructure platform that lets you optimize your SAP environment and operations while preparing you for the future. Through trusted technologies, investment protection, and flexible innovation, Red Hat can help you modernize your SAP systems and build a foundation for digital transformation.

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Reducing downtime for SAP HANA

With more than 20 years of joint innovation, Red Hat and SAP tailor solutions for the needs of business-critical applications. The combination of SAP® HANA® System Replication and Red Hat®Enterprise Linux® for SAP Solutions enhances the ability to operate SAP HANA landscapes with less downtime, helping organizations avoid business disruption, lost revenue, and reputation damage. Read this overview to learn more.

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How to Build a Data-Driven Organization

Why focus on data?

Data-driven leaders understand data fuels innovation, drives business value, builds market share, and optimizes operations. But transitioning to data-driven culture doesn’t happen overnight. We’re bringing you expertise and real life examples to help navigate the process.

Join our panel of data experts as they discuss the opportunities data can unlock and the challenges you might face throughout your journey to becoming a data-driven organization.

Expect to learn:

  • Why having a data strategy is important and what key steps are needed to become a data-driven organization
  • How to properly collect, manage, and share data across internal and external audiences
  • How to create a data-driven culture and combat internal resistance across your organization

Meet our experts:

  • Chris Donovan, CEO & Founder of Adaptive Product Consulting
  • Harvard Pan, Chief Technology Officer of Diameter Health
  • Jason Sroka, Chief Analytics Officer of SmartSense by Digi (NASDAQ:DGII)
  • Jaya Plmanabhan, Data Scientist & Senior Advisor of Newfire Global Partners
  • Moderated by: Nicole Hale, Head of Marketing Services of Newfire Global Partners

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Whitepaper: Process Orchestration as the Pathway to Customer Experience Innovation

There is plenty of talk about the need to deliver a differentiating experience for both customers and employees. Enterprise leaders now understand the criticality of the experience in their bids to win over expectant customers and to attract and retain employees. But how can technology play a part and make an impact?

This Intellyx whitepaper highlights how businesses can better link and coordinate a vast collection of technologies, processes and people to drive winning customer and employee experiences.

The whitepaper: Process Orchestration as the Pathway to Customer Experience Innovation uncovers:

  • Ways enterprise leaders can get “past the glass” to create genuinely immersive and integrated experiences
  • How to tame the complexity of multiple technologies, processes and people and operationalize
  • How to connect across and through the enterprise with automation

Download the Intellyx Whitepaper: Process Orchestration as the Pathway to Customer Experience Innovation for free today.

Spend more time innovating your services and growing your business and less time reacting to changing demands.

Make more possible with K2 Nexus.

Get Whitepaper

eBook: Disrupting the Legal Industry

How 5 Legal Organizations Drive Process Excellence

Technology is disrupting the legal industry. In a business where time literally is money, companies embracing technology and automation will thrive—while those that don’t, will continue to struggle. This eBook highlights five legal case studies that demonstrate the real-world value of process automation.

Download the eBook to learn how each of these organizations leverage technology to solve their unique business problems, as well as ten best practices you can use to transform your legal processes.

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Infographic—Top 6 Processes All Legal Teams Should Automate

Learn why all legal teams should be automating these key processes

Technology is changing the legal profession. If your company is not looking at automating these six core legal processes, you can be sure your competitors are. Additionally, client’s expectations for an efficient, streamlined process continues to increase.

This short infographic outlines six core processes every legal team should be automating and helps you understand the reasons for automating those processes.

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Transformative Automation: Balancing Power and Simplicity

In a post-pandemic world, businesses are still struggling how to automate complex and mission-critical processes. Companies know they need transformative automation—but how and where to start? It is the “how” that continues to challenge most businesses. The digital “visionaries” like Netflix, Amazon, Apple, Google, and Facebook, have all achieved incredible outcomes— So, how can you?

IDC Research explores how a modern approach to business automation can enable businesses of all kinds to grasp the nettle of transformation and work within their constraints to execute at scale.

In a recent report, Transformative Automation: Balancing Power and Simplicity, IDC Research uncovers:

  • The weakest links in a business for delivering transformation and how to overcome the challenges
  • What the key obstacles are for better enterprise decision making
  • How to drive change in digital products, services, experiences and processes
  • What you need to create a new business automation toolkit

Download the IDC Research Infobrief: Transformative Automation: Balancing Power and Simplicity for free today.

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Run WebLogic Server Better on Oracle Cloud

How can you quickly and safely move your existing WebLogic applications to the cloud?

The moving part is the easy part. The more challenging part is the “quickly and safely”. Join our Cloud Solution Architects for a technical presentation and demo to understand how you can best use WebLogic on Oracle Cloud.

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Cloud Native Served Two Ways

Learn how to deploy cloud native applications with Kubernetes and serverless functions.

This session demonstrates two paths to cloud native. First, with a web application leveraging microservices running on Kubernetes and then the same application implemented with serverless functions.

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