Forrester: Customer Data Maturity Powers the Modern Enterprise

With the growing importance of customer insights in organizations, the role of analytics to extract insight from customer data and embed it back into organizational processes is at the forefront of business transformation. This increased profile has elevated the customer insights role from data geeks feeding the marketing funnel to critical change agents and strategic business partners. It has also made it crucial for companies to have a coherent and consistently executed customer data strategy. In order to seize the opportunity presented by this shift in data’s role, companies must plot a deliberate strategic course — beginning with a clear-eyed assessment of their current capabilities and needs.

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Gartner: Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

To stay competitive in an increasingly digital world, businesses must become masters of data. By 2020, more than seven billion people & companies, and at least 35 million devices, will be wired to the web. Success now depends on not only keeping up with fast paced digital innovation, but also harnessing the continual data explosion it creates; and this will mean a sizeable shift in the way companies handle their insights.

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Gartner: Before You Buy: A Guide For Choosing a Customer Data Platform

In this newsletter, Tealium features the Gartner report, Market Guide for Customer Data Platforms for Marketing. We aim to identify obstacles caused by fragmented customer data silos & establish how CDPs can help data & analytical professionals at enterprise companies improve their first party data management. The recommendations come as the result of a yearlong study, in which Gartner analysts surveyed more than 400 martech end users and technology vendors, and collaborated with high-tier industry publications & reports for secondary research. Consequently, they offer comprehensive insight into CDPs available from a variety of vendors, and factors to consider when evaluating implementation.

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Citrix Tech Insight Demo Video: Micro VPN

Traditional VPNs grant the entire device access to backend resources. With the micro VPN, which is part of Citrix EndPoint Management, a single , per app VPN gives access to a specific app backend resource.

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Citrix Tech Insight Demo Video: Access Control for StoreFront

Access Control for StoreFront integrates SaaS and web apps into an on-premises StoreFront deployment. When integrated, users can access the SaaS and web apps from StoreFront and have the following capabilities:

  • SSO to SaaS apps.
  • Enhanced SaaS app security.
  • URL filtering within SaaS apps.

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Citrix Tech Insight Demo Video: Microapp Overview

Learn how Citrix Workspace Intelligence allows users to be more productive through the use of microapps. Microapps leverage publicly available APIs within SaaS, web, legacy, and homegrown applications to allow users to view information and perform actions without launching the full application.

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Leveraging Advanced Analytics to Detect User Security Threats

Learn how advanced analytics can help IT identify user behaviors, determine risk profiles, and assess and address potential threats within an expanding network environment.

    User and entity behavior-based anomaly identification.
  • Detection of malicious user activity.
  • Early detection and isolation of external attacks on applications and data infrastructure for data exfiltration.</li?
  • Predictive analytics.

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Ensure the Secure, Reliable Delivery of Digital Workspaces to Any User, Over Any Network

Application and desktop virtualization have dramatically improved end-user productivity and data security. They have also simplified the work of IT administrators and decreased overall computing costs. Yet, the flexibility businesses need to ensure they are competitive means IT must now consider their security posture is extended to the endpoint while providing seamless experiences to strike the perfect balance between security and productivity.

Read the white paper, Ensure the secure, reliable delivery of digital workspaces to any user over any network” to learn more.

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5 Things to Keep in Mind When Choosing an SSO Solution

Learn about the essential features you should prioritize when evaluating a SSO solution. Read the eBook, “5 Things to Keep in Mind When Selecting a Single Sign-On Solution.

This eBook examines Single Sign-On solution considerations for:

  • SSO for distributed architectural frameworks.
  • Secure access to Cloud, SaaS and on-premise applications.
  • End-to-end app visibility for monitoring and troubleshooting.

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The Top 4 Myths of Policy Compliance & How to Avoid Non-Compliance

You CAN achieve continuous compliance. We’ll show you how.

Compliance is already a huge challenge for hybrid enterprises. But what makes it even harder? There are four common myths that can lead you down the wrong path, wasting your valuable resources and limited time and budget.

Don’t fall for the common myths that lure you into non-compliance! The TRUTH is that:

  • Real-time visibility really is possible.
  • Compliance is about more than just rules and access control.
  • Compliance is relevant even when you aren’t prepping for an audit.
  • It is not always better to block than permit access.

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Firewall CleanUp Recommendations

Firewalls are core to defending your network. But complex modern networks—and the simple passing of time—tend to make your firewalls weaker.

Firewall rule bases accumulate outdated, redundant and shadowed rules. So, if it’s time to clean up your firewalls, FireMon can help. Check out our white paper, “Firewall Cleanup Recommendations.”

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Security Automation 101: Change Management and the Complexity Gap

Manual change processes create far too many opportunities for mistakes and misconfigurations. They also burden overworked staff who should be doing higher-value projects.

This eBook shows you how security automation takes the drudge work off your staff, enables faster responses to change requests, and improves visibility throughout your hybrid cloud, by:

  • Enabling orchestration across hybrid network environments.
  • Eliminating vulnerabilities and reducing the complexity gap.
  • Empowering DevOps and DevSecOps with security capabilities.

Don’t wait—download our eBook Security Automation 101: Change Management and the Complexity Gap today.

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KuppingerCole Report Leadership Compass Database and Big Data Security

This Leadership Compass from analyst firm KuppingerCole provides an overview of the market for database and big data security solutions along with guidance and recommendations for finding the sensitive data protection products that best meet client’s requirements.

The report examines a broad range of technologies, vendor product and service functionality, relative market shares, and innovative approaches to implementing consistent and comprehensive data protection across the enterprise.

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