As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.

Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.

And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.

How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.

How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!

People look at various things when they are looking to hire people for influencer marketing, but one of the things is more important than anything else!

Influencer marketing is probably the easiest and cheapest way to drive traffic and increase sales to your Shopify store. After this video, you will learn the exact process of how to use it!

Rebecca Martin, the innovative mind driving Breathe Easy Infusion, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Armesha shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.

Join us in exploring the enchanting world of Breathe Easy Infusion through the eyes of Armesha Lynn herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.