Apache Kafka® For Tech Leaders

Modern companies are moving away from outdated, delayed insights - often based on yesterday’s data - and into real-time processing and analytics. Technologies like Apache Kafka have become the de facto system to support tech teams in this transition.

In this ebook, we offer an overview of Apache Kafka: what it is, and how tech organizations can use it to enable real-time data and actionable information ‘in flight’.

Download our ebook to learn:

  • The origins and the future of event streaming.
  • The benefits of managed microservices for your teams and business.
  • Apache Kafka®, its extended ecosystem, and how it can work for you.

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One For All: How Tech, Data, And Product Leads Can Work Better Together

Cloud-native companies can sometimes feel overwhelmed by conflicting priorities.

Should they focus on building a more stable, scalable infrastructure to handle growth? Should they focus on analytics to gain a better understanding of their business? Or should they go all-in on product, adding new features to make it more competitive.

We think customers shouldn’t have to prioritise one of these at the expense of others.

In this ebook, we show how a single open-source data platform can leave the chief technology, data, and product officers smiling and help the business focus on what it does best.

Download the free guide now to learn:

  • How the chief technology officer can ensure a robust, scalable infrastructure.
  • How the chief data officer can get faster insights for the business.
  • How the chief product officer can ship products that stand out from the competition.

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Unlock 3 Levels of Awesome

Your guide to creating better games with better data.

Game companies are experts at creating amazing online titles. But they often run them using technology that’s not kept pace with the market. By working with studios, developers and publishers, we have identified three ways to unlock decision-making power with better data.

Download this free guide to discover:

  • How to automate the operational stuff so your games can handle millions of players and still perform.
  • How to make tactical tweaks to gameplay based on robust player profiles.
  • How to use game and gamer data to make strategic decisions around design and monetization.

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The G2 Momentum Grid Report

Discover the industry's top Event Stream Processing solutions in the latest G2 Momentum Grid® report. Uncover trends, benchmarks, and product insights to streamline your decision-making process.

Aiven for Apache Kafka® leads with an impressive 78% Momentum score and more:

  • 92% satisfaction – the highest of all streaming services.
  • 88% of reviewers would recommend Aiven for Apache Kafka®.
  • Web Growth: Aiven demonstrates a 70% increase, outpacing the 50% average.

Ready to enhance your real-time data experience? Download the report now for a clear industry perspective.

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The Total Economic Impact™ Of the Aiven Platform

Would you like a configure-and-forget solution for the setup and management of your multiple open source cloud data technologies? A composite organization comprised of interviewees with experience using the Aiven platform have realized a 204% ROI over three years with less than a 6-month payback and achieved $8.05M in total savings benefits. Learn how Aiven's platform delivered immediate financial benefits and resource efficiency for the composite organization including:

  • 20% average savings on cloud infrastructure.
  • 15% savings from better compute management.
  • $5.4M NPV over 3 years.

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A Smart Social Media Strategy

As buyers grow more skeptical of sales messaging and social media ads get more expensive, savvy retailers are embracing an affordable, surer path to consumer trust: influencer marketing.

Creators and influencers are viewed as relatable and aspirational. They are closer to customers than almost anyone, say Deloitte researchers, enabling brands to move, sway and sell at the speed of culture.

And companies are sponsoring influencers for a fraction of what they are paying for ads. Great deal? Let’s discuss.

How effective is influencer marketing, really? What are the risks, and how can retailers reduce them and boost their chances of success? We answer those questions in this resource, arming you with what you need to know to kickstart an influencer marketing experiment — your first steps toward a profitable program.

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What’s Next in Collabs?

Similarly, as the industry matures, it will continue to become easier for brands to get the most out of these important relationships. For example, Afluencer offers both free and premium plans for brands to get started, and provides tools to guide brands in their approach, regardless of budget. As with other marketing channels, what it all comes down to is determining a brand’s campaign goals and choosing the right path -- and the right people -- to make it happen.

How will influencer marketing continue to shift? In an industry that is notoriously difficult to predict (who would have thought a man skateboarding while drinking Ocean Spray would be the pandemic’s viral hit?), here are a few areas brands should pay attention to in the year ahead.

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What Are Micro-Influencers and Why You Need Them

Micro-influencers are influential people who have a small but dedicated following. They can help you reach a wider audience with your marketing efforts, and they're a great way to connect with potential customers. So why are micro-influencers so important? Watch this video to find out!

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Armesha Lynn – Breathe Easy Infusion

Rebecca Martin, the innovative mind driving Breathe Easy Infusion, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Armesha shares captivating insights, challenges, and triumphs that have shaped her brand’s journey.

Join us in exploring the enchanting world of Breathe Easy Infusion through the eyes of Armesha Lynn herself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.

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Luxtera Case Study

Luxtera, a fabless semiconductor company, selected Tensoft SemiOps to run with their NetSuite accounting and financial system. Renata Villa-Teschler, the Supply Chain Manager & Séamus Daly, VP of Operations at Luxtera joined us for an interview to share their experience with Tensoft SemiOps. They discussed the benefits yielded from selecting a scalable solution like Tensoft SemiOps.

Read this customer case-study to learn more.

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Unlocking Business Potential: How Field Service Software Drives Revenue Growth

The intricate dance of managing technicians, equipment, and customer expectations can often become overwhelming. However, in the heart of this complexity lies an untapped source of revenue growth – Field Service Software (FSS). This game-changing solution not only streamlines operations but also offers avenues to uncover new revenue streams. Field service software can be the transformative catalyst your business needs, propelling you to new heights.

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One For All: How Tech, Data, And Product Leads Can Work Better Together

Cloud-native companies can sometimes feel overwhelmed by conflicting priorities.

Should they focus on building a more stable, scalable infrastructure to handle growth? Should they focus on analytics to gain a better understanding of their business? Or should they go all-in on product, adding new features to make it more competitive.

We think customers shouldn’t have to prioritise one of these at the expense of others.

In this ebook, we show how a single open-source data platform can leave the chief technology, data, and product officers smiling and help the business focus on what it does best.

Download the free guide now to learn:

  • How the chief technology officer can ensure a robust, scalable infrastructure.
  • How the chief data officer can get faster insights for the business.
  • How the chief product officer can ship products that stand out from the competition.

View Now

Unlock 3 Levels of Awesome

Your guide to creating better games with better data.

Game companies are experts at creating amazing online titles. But they often run them using technology that’s not kept pace with the market. By working with studios, developers and publishers, we have identified three ways to unlock decision-making power with better data.

Download this free guide to discover:

  • How to automate the operational stuff so your games can handle millions of players and still perform.
  • How to make tactical tweaks to gameplay based on robust player profiles.
  • How to use game and gamer data to make strategic decisions around design and monetization.

View Now