Transforming Business in the Mid-Market: A Guide for Engaging with Customers

Driving growth in the face of increased competition and tighter margins is a challenge for businesses that need to cost-effectively acquire new customers while retaining existing ones. And while mid-market firms widely accept that technology is critical to achieving this goal, the key is figuring out how to best use it to drive competitive value through customer relationships. This guide discusses the technologies best able to support midmarket organizations in efficient pursuit, development, and retention of new and existing customers.

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Comparison: Zerto Versus Legacy Disaster Recovery

There are many different approaches to providing disaster recovery in virtualized IT environments. This datasheet focuses on the following technologies and products:

  • Replication
  • Array-based replication such as Dell, EMC, HPE, NetApp and other storage vendors
  • Software-based replication such as VMware vSphere Replication
  • Orchestration
  • Disaster Recovery orchestration software such as VMware Site Recovery Manager (SRM)

Download this data sheet for more details about the key differentiators of Zerto Versus Legacy Disaster Recovery.

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Three Initiatives that Drive Up Infrastructure and Storage Value

As decision makers and architects grapple with these issues, they face demands on a number of fronts. The complexity of infrastructure planning continues to rise, along with the complexity of managing and maintaining resources once they are in place. At the same time, they must streamline the value they get from existing capital budgets and data center space, power, and cooling to accommodate demands for growing infrastructure. The complexity of storing, moving, and managing data also becomes more complex in cadence with its volume and diversity.

This document suggests a few initiatives as a starting point for IT decision makers as they consider how to meet these demands and position themselves and their environments for current and future strategic success.

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The Case For End-To-End Security Solutions For Mid Market Firms

In a digital business, processes are rarely, if ever, confined to the infrastructure of the company. Customers and employees engage across numerous digital channels and dozens of third-party relationships critical to operations. IT leaders must rapidly evolve to protect their firms’ brands, strengthen their reputations, and build customer trust. To do so, security and productivity should go hand-in-hand, and that means a well-defined policy framework, metrics that demonstrate business value, and a business-aligned strategy that ties all this together.

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Managing Security Risk And Compliance In A Challenging Landscape

Security leaders have been in front of boards and executive committees long enough to know that security metrics that simply portray statistics from monitoring tools, or count the number of malware attacks, add relatively little value to strategy and budget decisions. Protecting sensitive customer and company data shouldn’t be just a compliance obligation, it should be a business imperative. This is exactly why the right technology partners will help push security, risk, and compliance objectives forward.

In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic.

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IT Security Can Support the Health of Your Business and Sharpen its Competitive Edge

Pervasive, stringent cybersecurity that also supports productivity goals is achievable. More than just an essential function, IT security can help companies differentiate themselves from their competition and boost their reputations. Mid-market businesses can benefit from Dell Technologies solutions that protect all of IT, including devices, data, and datacenters, on-premises and in the cloud.

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Unlock the Value of SD-WAN: ROI and Beyond

SD-WAN is a transformational technology, but some vendors often pitch their solutions as a way to save money. Cost reduction is important to earning a return on investment (ROI), but it is not the biggest opportunity with this technology. Instead, enterprises should use SD-WAN to turn the network into a platform for business transformation. This white paper explores how users can plan for ROI and network transformation with SD-WAN.

This white paper focuses on these major topics:

  • Why enterprises are transforming networks with SD-WAN.
  • How SD-WAN supports transformation.
  • After WAN transformation, build your ROI model.
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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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Whitepaper – How Pfizer built an application network

The emergence of the API economy threatens to disrupt incumbent companies across all verticals, from banking, to retail, to healthcare and life sciences.

Pfizer, one of the world’s three largest pharmaceutical firms, provides a striking example of how large, complex enterprises can build application networks to harness the power of the API economy.

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Why microservices matter for healthcare IT teams and for healthcare innovation.
  • Design principles for a microservices architecture.
  • How Anypoint Platform can help you implement microservices best practices.

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How Pfizer built an application network to accelerate innovation

The emergence of the API economy threatens to disrupt incumbent companies across all verticals, from banking, to retail, to healthcare and life sciences.

Pfizer, one of the world’s three largest pharmaceutical firms, provides a striking example of how large, complex enterprises can build application networks to harness the power of the API economy.

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Why microservices matter for healthcare IT teams and for healthcare innovation.
  • Design principles for a microservices architecture.
  • How Anypoint Platform can help you implement microservices best practices.

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Building a Digital Banking Platform with APIs

More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem.

The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish.

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