Reveal Your Invisible Sales Pipeline

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

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3 Steps- Invisible Sales Pipeline Web

You don’t have enough qualified leads in your sales pipeline

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

Read on to know more...

Get Whitepaper

Reveal Your Invisible Sales Pipeline

You don’t have enough qualified leads in your sales pipeline.

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

LeadFWD was designed to simplify a marketer’s technology stack by combining tools that are commonly delivered by multiple solutions, into one easy-to-use sales automation platform.

It’s simple, intuitive and unlike most other lead generation platforms -- LeadFWD can begin making a positive impact on day one.

Get Whitepaper

Turn Visitors Into Leads Web

98% of your traffic currently remains anonymous.

How many sales have slipped away because your team did not have a platform to identify anonymous website visitors that showed real interest in your services, but didn’t fill out a static form while on your site.

This “invisible sales pipeline” is made up all of those people visiting your site who are never going to fill out a form. The challenge then becomes how you can get visibility of buyers in the invisible sales pipeline, find the ones worth talking to, and then connect with them?

The answer to this challenge is in this whitepaper.

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Stay Personal at Scale with Email Automation

Raise your hand if you’ve had concerns about how your email marketing program is performing in the last year. Heck, how about the last month? Well, you’re not alone and the data is there to support it. Many B2B marketers are still operating on the batch-and-blast playbook from the late 90s. It's time to evolve and we'll show you how.

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On Site Messaging Web

Your website’s lead capture forms treat all visitors the same.

The most successful approach to lead capture is aligning a visitor’s interests with content and messaging. Content must be targeted, specific, and meet the needs of the people who are browsing your site. Too often marketers rely on static landing page forms that place too much of a burden on a visitor to move the sales process forward. Ultimately creating so much friction that the visitor never bothers to convert. So what happens? The visitor browses and then vanishes without a trace (and without a conversion).

Read on to know more...

Get Whitepaper

3 Steps- Invisible Sales Pipeline Web

You don’t have enough qualified leads in your sales pipeline

B2B marketing and demand generation has made enormous leaps over the last 10 years. Marketing Automation. Business Intelligence. Revenue Attribution. Personalization. Web Services.

But, the typical marketing stack has become increasingly bloated and often leaves marketers with too many features that aren’t satisfying their fundamental goal of positive pipeline growth.

Read on to know more...

Get Whitepaper

A Citrix Ready verified solution—from Cisco

Digital transformation is quickly impacting every industry, making it increasingly difficult to keep pace with an evolving digital workplace. Many businesses, especially those with smaller IT teams and lower budgets, struggle with implementing new solutions and delivering enterprise-level services like desktop virtualization and BYOD.

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Whitepaper – Driving Healthcare Innovation with Microservices

The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile.

IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm.

This whitepaper will address:

  • Why microservices matter for healthcare IT teams and for healthcare innovation.
  • Design principles for a microservices architecture.
  • How Anypoint Platform can help you implement microservices best practices.

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Whitepaper – Modernize retail customer engagement with APIs

eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.

Read this whitepaper to learn:

  • A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
  • The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
  • How a leading fast food company created a unified consumer experience by adopting a platform-based business model.

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Whitepaper – Your Roadmap to Government IT Modernization

Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability and shared service models as a means towards increasing IT delivery capacity.

But those approaches are easier talked about than executed. As agencies embark on legacy modernization, it becomes imperative to open up the existing technology so that new innovations can be delivered as needed in a secure way.

In this guide, produced in partnership with Govloop, we will discuss

  • A five-play roadmap to help those in government get a better sense of where to start on modernization projects.
  • An overview of the Information Technology Modernization Fund (ITMF).
  • Featured government success stories highlighting their modernization projects.
  • The IT Modernization Lifecycle, based on the recent report by the American Council for Technology-Industry Advisory Council.

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Whitepaper – Accelerating government IT innovation

Evolving citizen and constituent expectations have created the imperative for government to digitally transform. Delivering on digital transformation grows more challenging by the year, as the proliferation of modern technologies (e.g. SaaS, mobile, IoT) forces IT teams to rethink how to best deliver projects to their constituents and deliver on their mission.

Microservices have emerged as a means through which government IT teams can increase project delivery speed without compromising on security. This whitepaper discusses the role microservices can play in government, and how API-led connectivity helps agencies to more effectively and securely implement a microservices architecture.

Readers will learn:

    • Why government IT teams must move beyond point-to-point integration.
      How API-led connectivity supports microservices adoption in government.
      How government can use MuleSoft’s FedRAMP In Process integration platform to rapidly develop APIs and microservices.

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    Whitepaper – API-led Connectivity for Australian Government

    In the wake of recent legislative pressures and the formation of the Digital Transformation Agency, Australian state and federal government agencies face an imperative to deliver superior digital services to employees and citizens without a corresponding increase in budget. As a result, many agencies have turned to IT modernisation as a means of driving more cost-effective digital transformation.

    The key to successful execution of digital transformation initiatives depends on a new approach to integration and API strategy called API-led connectivity.

    In this whitepaper, you will learn:

    • Why Australian government agencies must change how they deliver IT projects, and the role integration and an API strategy play in supporting the modernisation of government IT.
    • How to build out an API-led architecture within a government agency to realise 2-5x increases in IT productivity.
    • How best practice from initiatives like Service NSW provide a model for government agencies to pursue digital transformation and government IT modernisation.

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    Whitepaper – A global bank’s 3 step strategy for unlocking legacy systems

    IT teams across industries face growing pressure to deliver projects faster while reducing costs. All too often, dated legacy systems hinder IT’s ability to accomplish either of these objectives. Legacy systems can also slow the speed at which IT can deliver new projects to support the business. For these reasons, legacy modernization has emerged as a key strategic imperative. But where should organizations start? One large global bank provides a detailed blueprint for how large enterprises can do so.

    Read this legacy modernization blueprint to learn:

    • The bank’s legacy modernization strategy, and how they used Anypoint Platform.
    • Best practices for modernizing legacy SOA web services.
    • How to think about re-architecting monolithic applications into microservices.
    • The role that APIs play in driving an effective legacy modernization strategy.

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    Whitepaper – A 3-step guide to insurance transformation

    Traditional insurers are no longer safe with insurtechs challenging incumbents to rethink their business and operating models. This mass disruption creates increased pressure on IT to deliver intrinsic business value, including new services, customer touchpoints, and experiences. Successful insurance transformation requires rethinking the traditional IT operating model to allow IT to focus on creating reusable assets that empower lines of business. Doing so increases IT’s delivery capacity, making businesses more agile.

    Read this whitepaper to learn:

    • An overview of the challenges insurers are facing in the industry.
    • How a new IT operating model – API-led connectivity – allows IT teams to unlock data from legacy systems and drive reuse across the enterprise.
    • Strategies for using APIs to create a single view of the customer and build connected customer experiences.

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