In a World Without Third-party Cookies, a First-party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place.
So what exactly is the industry moving towards?
The first step in combating third-party cookie loss is shifting to a first-party data strategy. Read our latest ebook, First-Party Data Takes the Cake, to learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behavior effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.
Read it today to:
- Learn key differences between first, second, and third-party data
- Understand the benefits of centering your CX strategy around first-party data
- Prepare to get the right tech in place for 2022
- Leverage 4 strategic steps in creating a first-party data strategy
In a World Without Third-party Cookies, a First-party Data Strategy Takes the Cake
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place.
So what exactly is the industry moving towards?
The first step in combating third-party cookie loss is shifting to a first-party data strategy. Read our latest ebook, First-Party Data Takes the Cake, to learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behavior effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.
Read it today to:
- Learn key differences between first, second, and third-party data
- Understand the benefits of centering your CX strategy around first-party data
- Prepare to get the right tech in place for 2022
- Leverage 4 strategic steps in creating a first-party data strategy
The Great Pivot: 5 Ways Retailers Can Adapt and Grow Their Businesses
Retailers experienced an era like no other when COVID-19 spread worldwide. Shopping switched from in-store to online nearly overnight. The supply chain experienced unprecedented upheaval in product availability and pricing, and purchasing patterns reshuffled product category priorities. As a result, brands had to quickly shift their operations to serve customers and protect revenue in a time of deep uncertainty.
The pandemic upended the retail landscape, but a measured recovery has already begun that will require new approaches and greater agility than ever before. Brands with a strong reinvention approach — one that leverages the latest technology tools and seamlessly supports complex transactions and multi-layered compliance obligations — will successfully navigate the new paradigm and strengthen their market share.
In this e-book by Retail TouchPoints, sponsored by Vertex, Oracle and KPMG, learn some of the core ways retailers can pivot to meet the new pandemic realities, including transformation tips to expand revenue, enhance operations, and maintain compliance.
AWS Shared Responsibility Model
Security and compliance on AWS operates on a Shared Responsibility Model which means that AWS is responsible for updating, maintaining, and protecting the infrastructure it provides to its customers, but YOU, the customer, is responsible for managing and securing all of the assets and resources YOU run on AWS. To put it simply, AWS is responsible for “security of the cloud” and you are responsible for “security in the cloud.”
In this ebook, you will learn how to navigate the AWS Shared Responsibility Model in order to build on AWS with the utmost confidence, clarity, flexibility, and control.
The Ultimate Guide to AWS Savings Plans
AWS Savings Plans is a flexible pricing model offering lower prices compared to On-Demand pricing, in exchange for a specific usage commitment for a one or three-year period. While AWS Savings Plans provide greater degrees of flexibility, they don’t alleviate all the management burden of Reservations—and in some areas come with greater challenges.
In this ebook, we’ll explain what these challenges are, explore the consequences of failing to address these challenges, and help you and your business get prepared to take advantage of and effectively manage AWS Savings Plans.
Your 7-Point Checklist for Better ITSM Tool Selection
Selecting a new, better-fitting, IT service management (ITSM) tool can be difficult – from understanding and agreeing what’s really important (to your organization) in your selection criteria, through to eventually choosing the right tool and vendor.
The effective use of industry research and good practice will help though. For instance, recognizing that two simple conclusions can be made from freely-available industry research on modern ITSM tool wants and needs.
State Of Service Management Report
For many organizations, “service management” means the service desk, opening and closing tickets, and dealing with a change advisory board. So, does having all of these things in working order mean you're performing great service management?
We wanted to hear from the real actors in this arena.
Smarter data security with IBM Security Guardium
Businesses are embracing hybrid multicloud-based deployment models in order to gain agility and drive their organizations forward. But such a deployment can increase the attack surface, potentially resulting in a host of new data security and compliance challenges.
Learn how IBM Security Guardium—with broad visibility and monitoring, actionable insights and remediation controls—can help you take a smarter, integrated approach to safeguarding critical data across hybrid, multicloud environments.
Smarter data security with IBM Security Guardium
Businesses are embracing hybrid multicloud-based deployment models in order to gain agility and drive their organizations forward. But such a deployment can increase the attack surface, potentially resulting in a host of new data security and compliance challenges.
Learn how IBM Security Guardium—with broad visibility and monitoring, actionable insights and remediation controls—can help you take a smarter, integrated approach to safeguarding critical data across hybrid, multicloud environments.
Overcoming data security challenges in a hybrid multicloud world
Organizations are rapidly moving to the cloud, leveraging infrastructure as a service (IaaS), software-as-a-service (SaaS), platform as-a-service (PaaS), and Database as-a-service as new ways to optimize their business, even though these environments present new risks to sensitive data.
Data security solutions must be able to operate across multiple environments (physical, cloud and hybrid).
Read this ebook to learn more about how to secure sensitive data across a variety of environments, and how the IBM Data Security portfolio can help.
Gartner: Beyond GDPR: Five Technologies to Borrow From Security to Operationalize Privacy
Having to operationalize privacy caught many organizations unprepared. Thus, Gartner experienced a tremendous spike in client inquiry regarding GDPR preparations, with a 400% increase over the previous year.
In preparing for various privacy regulations, security and risk management leaders should review this report to review a set of balanced controls for privacy and security in the implementation of five key technologies.
Smarter data security with IBM Security Guardium
Businesses are embracing hybrid multicloud-based deployment models in order to gain agility and drive their organizations forward. But such a deployment can increase the attack surface, potentially resulting in a host of new data security and compliance challenges.
Learn how IBM Security Guardium—with broad visibility and monitoring, actionable insights and remediation controls—can help you take a smarter, integrated approach to safeguarding critical data across hybrid, multicloud environments.
Overcoming data security challenges in a hybrid multicloud world
Organizations are rapidly moving to the cloud, leveraging infrastructure as a service (IaaS), software-as-a-service (SaaS), platform as-a-service (PaaS), and Database as-a-service as new ways to optimize their business, even though these environments present new risks to sensitive data.
Data security solutions must be able to operate across multiple environments (physical, cloud and hybrid).
Read this ebook to learn more about how to secure sensitive data across a variety of environments, and how the IBM Data Security portfolio can help.
Gartner: Beyond GDPR: Five Technologies to Borrow From Security to Operationalize Privacy
Having to operationalize privacy caught many organizations unprepared. Thus, Gartner experienced a tremendous spike in client inquiry regarding GDPR preparations, with a 400% increase over the previous year.
In preparing for various privacy regulations, security and risk management leaders should review this report to review a set of balanced controls for privacy and security in the implementation of five key technologies.
Overcoming data security challenges in a hybrid multicloud world
Organizations are rapidly moving to the cloud, leveraging infrastructure as a service (IaaS), software-as-a-service (SaaS), platform as-a-service (PaaS), and Database as-a-service as new ways to optimize their business, even though these environments present new risks to sensitive data.
Data security solutions must be able to operate across multiple environments (physical, cloud and hybrid).
Read this ebook to learn more about how to secure sensitive data across a variety of environments, and how the IBM Data Security portfolio can help.