How to Overcome the Pain Points of Your CRM

It’s no secret Customer Relationship Management (CRM) systems support sales operations and leadership. It’s also no secret that field reps, whether Account Executives or Sales Development Representatives, despise CRMs.

Not only does it take too much time to document activities and handle administrative tasks, but the entire system is predicated on keeping up with customer and prospect data. And make no mistake: if fueled by dirty data, your CRM becomes another obstacle hindering your team's success.

Leveraging research and commentary from industry analysts, this eBook explores how to utilize data quality solutions to empower your entire sales organization – from leadership and operations to those on the frontlines in the field – and avoid the time suck that is CRM maintenance, while also optimizing its intended use case as the tool companies call the “single source of truth” for customer lifecycle management.

View Now

G2 Marketing Intelligence

Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. Marketing Intelligence empowers B2B sales ops to identify high-value accounts which match an organization’s Ideal Customer Profile (ICP) based on firmographic, technographic and real-time buying signals.

So, which vendors help organizations capitalize on these insights?

Access your complimentary report of the G2 Crowd Grid® for Marketing Account Intelligence - a visual display which showcases the marketplace rankings based on benchmarks for both market trend analysis and product comparison from actual sales and marketing professionals!

View Now

3 Mistakes Organizations Make While Developing ABM Programs

Ensure account-based marketing success.

So, you’re thinking about implementing ABM?

NEWSFLASH: Account-based marketing is back and more popular than ever! Despite rampant success stories, far too often, we see sales and marketing teams fall into common traps that derail programs before campaigns even kick-off.

Download ZoomInfo’s latest eBook to learn how to avoid the following critical errors associated with ABM strategies:

  • Poor account selection processes.
  • Inadequate contact inventory within universe.
  • Wasteful technology & services spending.

View Now

Cold Calling Tips & Tricks

The objective of a cold call is neither to convince, nor is it to sell. The goal is to establish communication and schedule a follow up meeting. However, the road to success is often lined with obstacles, from gatekeepers and voicemails, to inefficient and tedious prospecting endeavors.

ZoomInfo designed this e-Book with the intent to help you maximize your cold calling success. Sure, it can be painful at times, but when using the right tools and tactics, cold calling is still an effective way to generate quality leads.

Download ZoomInfo’s latest eBook for a number of cold calling tips & tricks to help you increase your connect rate and generate more leads to fuel your funnel.

View Now

The Impact of Direct Dials on Sales Productivity

Why improving your call to connect rate is the key to beating sales goals.

Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following:

  • It takes 22 minutes to connect using switchboard numbers, but with direct dials it only takes 5 minutes.
  • When dialing a direct dial phone number at the director level, your SDR is 46% more likely to connect.
  • On top of that, when dialing a direct dial number at the VP level, your SDR is 147% more likely to connect.

View Now

Buyers Checklist How To Evaluate a B2B Contact Data Provider

With so much upside, leveraging B2B sales intelligence vendors to support sales goals is a no brainer...

But far too often organizations fail to properly evaluate vendors during the selection process. The result? Headaches and sunk costs.

Download ZoomInfo’s checklist to learn how to evaluate:

  • A prospective vendor's data quality & inventory.
  • Must-have, essential key features vs. bells & whistles.
  • Integrations that ensure the solution fits into your sales process and workflows.

View Now

Discover The Keys To A Modern Digital Platform

It’s what you do — a dynamic activity that people expect to accomplish anywhere, anytime, on any device. Supporting today’s workforce requires a digital platform that empowers productivity and ensures security and management at scale everywhere: on site, on the road, or in the cloud.

Citrix and Cisco solutions work together to help you transform the way you work, realize the multicloud promise, and innovate with confidence. Modern, flexible, and automated networking, combined with next-generation security, allows IT leaders to focus on innovative, business critical strategy.

In this eBook, you’ll learn how to accelerate realization of a modern digital platform for your business and gain access to resources and information that will help you on your journey.

View Now

Cisco and Citrix Together: Transforming the Way You Work

Increased mobility has changed the business landscape. As more workers use additional devices from a multitude of locations, connectivity to business data has become difficult to sustain and costly to scale. This increase in devices, device types, and locations also adds a higher level of business risk. To meet the increase in business needs while reducing the level of risks, businesses have expanded or migrated their workloads into the public cloud. However, customers have quickly learned some of the limitations presented by embracing a public cloud solution.

View Now

Citrix Application Delivery Controller (ADC) and Cisco Application Centric Infrastructure (ACI)

Amazing things happen when two industry leaders combine their talents into one integrated solution. Together, Citrix ADC and Cisco ACI solve a data center’s most pressing infrastructure and network management problems by providing a solution that integrates L4-L7 load balancing, alleviates overhead and sprawl, scales as demand fluctuates, and ensures future compatibility in competitive business environments. All the while providing industry-unique, application-focused visibility and the essential security analytics you require. Together, Citrix and Cisco deliver a secure, agile, and scalable environment backed by the quality, reputation, and support of industry standards Citrix ADC and Cisco ACI.

View Now

5 STEPS to achieving endpoint resilience in education

Malware is one of the most critical threats hitting the education sector. And endpoint resilience is an imperative.

Educational institutions are embarking on a digital transformation by adopting technology that provides teachers and students with an interactive and engaging way to access curriculum. As a result, learning establishments have now adopted endpoint devices that are exposed to a multitude of environments, from heterogeneous operating systems to open networks. This trend has created a positive shift in how instruction is facilitated in the classroom. It has also pushed the modern endpoint forward as the new front line of defense against cyberthreats.

View Now

The ADC Guide to Managing Hybrid (IT and DevOps) Application Delivery

Today, new application architectures like Devops microservices are opening great opportunities for innovation. But you still have traditional IT-managed applications to provide for.

How do you bridge the gap between these different architectures?

Download “The ADC Guide to Managing Hybrid (IT and DevOps) Application Delivery” and learn how to:

  • Manage traditional and microservices apps in a unified environment.
  • Monitor and troubleshoot your entire application delivery infrastructure.
  • Deliver consistent features and capabilities for all applications.

View Now

Reducing the costs of your next ADC refresh

You need an ADC strategy that goes beyond hardware and offers you flexibility and choice as you transition workloads to the cloud.

Are you confident that your current strategy is delivering the best return on investment for your business?

This eBook examines ADC cost considerations for:

  • Conventional Refresh with NetScaler vs F5.
  • Consolidation with Multi-tenancy.
  • Pooled Capacity Licensing.

View Now

Six Must-Haves for Application Delivery in Hybrid- and Multi-Cloud Environments

Discover why ninety-four percent of organizations surveyed are already modifying, overhauling, or reassessing their network infrastructure to facilitate application delivery in hybrid- and multi-cloud environments.

Learn why you should re-architect your network infrastructure to optimize application delivery:

  • Ensure end-to-end network visibility for your operations.
  • Gain real-time analytics for application optimization and uptime.
  • Scale your application infrastructure according to workload demand.

View Now

Don’t Let Legacy Systems Limit Digitization, Extend Them Instead

When it comes to overcoming the challenges posed by legacy systems and addressing the the need for next generation capabilities like digital and mobile workflows, most organizations stop short. Adapting existing technological infrastructure to meet business needs can take months, sometimes years, and hundreds of thousands (even millions) of dollars.

So now what?

Download Don’t Let Legacy Systems Limit Digitization, Extend Them Instead and learn how you can still easily leverage your legacy systems and get the next generation capabilities you need to take your business to the next level.

View Now

Digitizing Banking Back Offices with Low Code Platforms

Modernizing the Back­ Office: Digitizing Financial Services with Low Code Platforms.

Banks today operate between two distinct worlds of back­ office and front­ office operations. Yet, most banks focus on optimizing the front­end customer experience. Oftentimes, this creates even more back­office manual processes.

On average, retail banks today have between 300 and 800 back­ office processes to manage and monitor. These processes leave the back ­office staff to deal with redundant tasks, excessive manual processing, and slow response times. This is why digitizing back­ office processes have the most potential on making monumental impact to the business.

Download Digitizing Banking Back Offices with Low Code Platforms and learn how easily you can digitize back ­office processes in weeks with low ­code platforms like TrackVia. TrackVia helps banks improve operations, customer experience, as well as data quality and accessibility.

View Now