The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

15 Digital Marketing Service Red Flags

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

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7 Rules to Successfully Manage Digital Marketing Consultants in 2020

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.

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31 Questions You Should Ask a Freelancer or a Digital Agency

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

View Now

31 Questions You Should Ask a Freelancer or a Digital Agency

Outsourcing decisions can be risky, particularly if they involve an overwhelming variety of choices, no unified method of scoring or measuring success and your precious, limited marketing budget.

To minimize the risk involved in taking on any new hire, you need to make sure you have all the right information (aside from the information you get from sales pitches).

To ensure you’re sufficiently in the know, we’ve gathered a list of questions designed to help you get the information you need to make the right outsourcing decisions for superior digital marketing efforts and results (and some bonus tips too).

View Now

15 Digital Marketing Service Red Flags

Your digital campaigns are instrumental in driving sales, engagement and retention for your brand. The digital marketing service providers you hire to create and run these campaigns hold your business’ fate in their hands. It seems to be getting harder and harder to find excellent digital marketing service experts willing to work for you. As such, more and more brands are forced to turn to freelancing marketers and marketing agencies to outsource these projects.

Lucky for you, outsourcing your digital marketing activities can create a lot of value for your business - you just need to be careful about which digital marketing service providers you hire, how they work, and what happens to the digital campaigns upon completion. What’s a brand to do?

You can find many skilled and talented digital marketing service providers online willing to work with your company as outsourced help. However, talent alone does not indicate that a hire will get the job done successfully, and in line with your business’ vision and goals.

As such, if any new digital marketing service hire has already signed on the dotted line, yet demonstrates any of the red flags below, you’re likely working with the wrong digital marketing freelancer or agency for your business. In such a case, finding a way to swiftly end the contract is imperative to your business’ survival and success.

View Now

7 Rules to Successfully Manage Digital Marketing Consultants in 2020

Employing a digital marketing consultant or firm to steer your business's advertising efforts in a profitable direction is a wise yet almost too easy a choice nowadays. The overwhelming availability of self proclaimed or even recommended online digital marketing agencies and advisors ironically makes finding the best match even harder than it should be. Choosing the right digital marketing consultant has become an unwanted hurdle to overcome

Based on our combined experience of over 20 years managing both in-house and outsourced digital marketing consultants and agencies we have compiled a useful checklist of rules to help you manage your online marketing advisors. The following pointers will help you evaluate their service level, communicate your desired results and maintain control of your marketing assets all within the first month of hiring.

View Now

The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now

A Guide to a Successful APM Implementation

In today’s business world where everything is an application and applications are the heart of business success, organizations need an application performance management (APM) strategy to ensure the health, performance, and availability of their business-critical applications.

For technology professionals new to or just getting started with APM, use this guide to help:

  • Understand what APM is and how it works
  • Determine when APM is a fit, and when it is not
  • Implement APM in 5 steps
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Your Essential Guide to Building a Recognition Program

Workplace cultures that help people thrive begin with employee recognition. When done right, recognition improves the quantity and quality of peak experiences at work— experiences that help people reach higher, accomplish more, and want to stay. Use this guide as a framework for creating an employee recognition program that connects people to purpose, accomplishment, and one another.

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3 Ways Your Call Center Choice Can Make or Break Your CRM Investment

You’ve already got the best-in-class CRM software solution for your business, so you understand how important it is to manage customer relationships effectively. But if you’re also considering contact center software, your next choice could make the difference between a dynamic duo that delivers on the promise of powerful synergy, and a combination that costs more and does less than you thought.

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SaaS Buyer’s Guide

Finding the right cloud data management solution for your business can be difficult due to the number of potential vendors and seemingly similar offerings. Without digging deeper to uncover the details, you run the risk of selecting a solution that can result in exorbitant hidden fees, unmet service level agreements (SLAs) or vendor lock in.

There are two layers to choosing a cloud data management solution. The first is choosing the right cloud with the right pricing structure. The second is a cloud provider with enterprise support ready for multi cloud deployments and artificial intelligence (AI).

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The 2020 Guide to Efficient Hiring

In today’s labor market it’s more important than ever to hire the right candidate, the first time.

Check out this guide to Efficient Hiring and set your team up for success in 2020.

View Now