Visualisations, if done right, can do just that. They have the ability to tell a story through the images displayed by guiding users toward a conclusion about their data and empowering them to make a decision based on that.

You wouldn’t write a book without a riveting plotline, would you? So don’t leave your data out in the cold without a story to back it up. But where do you start? How does storytelling work through visualisations?