EMA research consistently tracks IT service management (ITSM) as a hub of digital transformation and change. What’s new are the ways artificial intelligence (AI), automation, and analytics are redefining ITSM’s role in business innovation, services, and organizational reinvention. Although potentially game-changing, these advances are not challenge-free. Technological complexity, functional understanding, resource allocation, and simple resistance to change all exert a drag on adoption.

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