Omnichannel retailing is all about providing a seamless buying experience using a variety of channels. It creates interactions with customers right from the start of their journey, by guiding them through several channels that lead to the purchase and fulfillment of their orders.

Implementing a well-structured omnichannel supply chain using both online and offline channels can be cost-effective for retail businesses. In the near future, omnichannel is expected to have a significant impact on the network and logistics needs of the retail business.