To keep up with the demands of mobile usage and social business you have to manage huge amounts of data. This means you need your IT to support rapid development of new applications, particularly mobile and social apps, to keep pace with the competition. You need to be able to analyze big data to uncover new insights, business models and revenue opportunities. You have to be able to act quickly so you can respond while findings are still relevant. Cloud computing is the delivery model that can support these imperatives. Over 10,000 clients rely on IBM technology to optimize their social, mobile, and big data workloads on cloud infrastructure. PureSystems solutions build on this cloud experience, integrating it into the system to improve efficiency and simplify deployment.