Sponsor: Equinix

To empower the enterprise to stay ahead of the new digital user and see how other forward-thinking enterprises are harnessing progressive Interconnected Oriented Architectures™ today download the Empowering the Digital User White Paper.

Are your business systems, applications and content close to where your customers are? If not, then you have an opportunity to rethink your data center’s location to deliver the best customer experience possible ‐ and colocation can play an important role.

Colocation has evolved from simple space and power to become a key element in enterprise networking. Beyond simply connecting compute assets to the enterprise, colocation networking can enable new business models, support the move to hosting and the cloud, and reshape the enterprise WAN.

The cloud is impacting WAN architectures. IT leaders looking to use a cloud-based infrastructure and/or application services, especially high-bandwidth, real-time voice and video over Internet Protocol applications, should strategically locate communications hubs outside the enterprise data center.

In a previous era, it was possible for a CIO to confine almost all of the technology operations of his company within the walls of a data center that was directly managed, and likely owned, by that company.

But today, the data center is just one component of the hybrid cloud, an architecture that combines elements of private clouds, public clouds, and on-premise data centers. Enterprises are increasingly choosing this cloud architecture in order to maximize the performance of mission-critical applications, which benefit from the security and reliability of the private cloud and on-premise data centers, as well as the scalability and flexibility of the public cloud. The hybrid cloud helps companies manage the processing of applications from big data to payroll, service mobile and fixed users, and speed content to its consumers.

Seul Equinix peut vous connecter à vos clients et partenaires en accompagnant la croissance de votre entreprise. Notre couverture mondiale est la plus vaste du secteur. Elle comprend le choix le plus large d'opérateurs, de fournisseurs de contenu et de services cloud. Et nous allons encore plus loin : nos datacentres sont implantés dans les principaux centres d'a aires du monde, là où tout se passe.

Tandis que l’économie mondiale continue de se rétablir, les entreprises ne se concentrent plus uniquement sur l’efficacité ou la rationalisation de leurs processus pour subsister. Leur objectif est de provoquer la croissance. La croissance provient de nouveaux produits et services, de nouveaux modèles d’affaires, de nouveaux marchés, de nouveaux consommateurs et de la possibilité d’attirer les clients de la concurrence de la concurrence. En raison des implications technologiques de l’évolutivité et du volume, chacun de ces domaines de croissance exige de l’entreprise une convergence entre le métier et la technologie afin de devenir une entreprise numérique. La majorité des entreprises devront repenser leur stratégie technologique et évaluer leur capacité à fournir et à exploiter l’infrastructure nécessaire au soutien de la future entreprise numérique.

What’s driving all of the current movement to the cloud? CIOs are charged with adapting quickly to a constantly changing business landscape—while increasing productivity and lowering costs. At the same time, multiple technological trends are coming together to produce an environment in which using cloud resources makes the most sense for many businesses.

As the global economy continues to recover, businesses are no longer focused only on efficiency or streamlining for survival. They have set their goals on growth. Growth comes from new products and services, new business models, new markets, new consumers—and where possible—attracting business from the competition. Due to the technology implications of scale and volume, each of these areas of growth requires the convergence of business and technology within the organization in order to become a digital enterprise. Most enterprises will have to rethink their technology strategy and assess its ability to deliver and operate the necessary digital infrastructure to support the future digital enterprise.

Only Equinix connects you to the markets, customers, and partners on the scale you need to grow your business. Our global footprint is the largest in the industry, and supports the most extensive and robust assortment of carriers, content providers and cloud services available. But more than that, we put our data centers in global commerce centers, where business is being done.

Elk slim bedrijf heeft tegenwoordig een uitgebreide online aanwezigheid. Behalve een vereiste website, bieden veel bedrijven hun werknemers, zakenpartners en klanten online toegang tot applicaties, systemen en data.

De IT-infrastructuur die deze online aanwezigheid ondersteunt, verschuift momenteel van traditionele eigen systemen naar Cloud-gebaseerde oplossingen. Cloud providers hebben meer internetbandbreedte dan de meeste bedrijven. Bovendien isoleren ze internet transacties van het bedrijfsnetwerk, en voorkomen overbelasting van routers en switches met data die daar niet nodig is. Daarom is het selecteren van een goede Cloud provider cruciaal.

Today, every savvy company has embraced an extensive online presence. Beyond the required web site, many businesses routinely provide their employees, business partners, and customers with online access to applications, systems, and data.

Increasingly, the IT infrastructure that supports these online business efforts is shifting from traditional on-premises to Cloud-based solutions. Cloud providers have more Internet bandwidth than most businesses, and additionally isolate Internet transactions from the corporate network instead of clogging on-premises routers and switches with data that needn't be there in the first place. As such, selection of a suitable Cloud provider is critical.

BrightRoll wanted to build the world’s fastest real-time bidding (RTB) solution for digital video advertising, a business in which milliseconds make the difference between a completed transaction and a missed opportunity. The company expanded its technology infrastructure by locating its video ad exchange in Equinix data centers and interconnecting directly to exchange participants to circumvent the public Internet. This significantly reduced latency and improved matched transactions on the exchange, increasing business opportunities and revenues for all participants.

By now, it’s evident that the speed of business is heading inexorably toward “real time,” and that means that industry by industry, a specialized infrastructure is emerging to support disruptive forms of business that has the net effect of driving higher yields for an entire ecosystem. Most of this happens quietly in the background, but without latency-reducing direct interconnections, the recent transformations of financial trading and online advertising would have been impossible. Since many more industries will follow finance and advertising, it is imperative for leaders to understand how to make an industry operate in real time.

Equinix introduced the concept of the Ad-IX ecosystem for video advertising in April in hopes of finding the next launchpad that would help grow low-latency interconnect and colocation services. The company is reporting back six months later that it is, indeed, growing a valuable ecosystem of video advertising participants – 85 ad-tech companies that are counted as part of the Equinix customer base are part of Ad-IX.