Though smartphones, tablets and other devices continue to dominate the spotlight, the real stars of the next phase of the enterprise mobility evolution will be mobile apps. The introduction of innovative mobile apps and the mobilization of business processes will play leading roles in assisting enterprises of all sizes in realizing their enterprise mobility ambitions. To keep those plans on track, though, enterprises will need to adopt a mobile application management (MAM) strategy that gives IT the oversight to safeguard corporate data and end users the freedom and flexibility to ascend to new levels of productivity.

A next-generation MAM strategy, tightly integrated into an overall Enterprise Mobility Management (EMM) solution, is a core requirement of organizations focused on maximizing the business-transforming benefits of enterprise mobility.