Data is one of the most valuable assets a business has. Companies are using data to provide more personalized, tailored experiences to their customers, analyzing customer and operational behavior to make better decisions, and providing web and mobile apps to their customers, employees, and partners. As the keys to that data, APIs themselves are becoming extremely valuable, and are poised to become even more precious to business in the future. In this whitepaper, we'll discuss how APIs are increasingly becoming a valuable part of how companies do business, and how they are going to change how we all do business in the coming months and years. Topics Covered:

• How APIs are providing business value today.
• How APIs will transform business in the future.
• Real-world use cases of how companies are finding APIs increasingly valuable.