The Definitive Guide to Customer Data Platforms

How to Unlock the True Power of Your Customer Data

Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

You've already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

  • The benefits of a Customer Data Platform;
  • Getting started with tried-and-true use cases;
  • Building a team with the right skillsets for any size organization;
  • Securing buy-in from executives across the company;
  • Measuring the ROI of CDPs to prove value to different stakeholders

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5 key data protection trends and challenges

Questions and answers featuring Forrester Research


Forrester Senior Analyst, Naveen Chhabra, shares his perspective on how to navigate through data resiliency challenges in today’s evolving IT environment.

Get answers to the top five questions Forrester clients often ask:

  • What are the major factors driving cost and complexity in delivering business resilience?
  • How does cloud backup help meet compliance requirements?
  • What are top IT admin challenges that they face on a weekly basis?
  • What are the new challenges around security and governance?
  • Is direct-to-cloud backup a viable solution?

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The Road To Digital Experience Success: A Modern Approach For Mid-Size Firms

As emerging technologies stretch the job market and take over mundane tasks, mid-size firms will increasingly struggle to attract and maintain the best talent. These organizations must accelerate their internal digital experience improvement efforts now before it is too late.

Read this Forrester report commissioned by Dell Technologies to find out the unique challenges faced by mid-size firms in their efforts to improve employee experience (EX).

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Chart the Ideal Path to your Multicloud Future

Mid-market businesses are increasingly adopting multicloud infrastructures and need solutions that are tailored to their unique scale, growth and budget requirements. Dell Technologies brings together hardware, software, and services to unleash new efficiencies and capabilities with reduced risk.

Download this overview from Dell Technologies and Intel® to learn more.

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Ford Motor Company adopts Kubernetes and Red Hat OpenShift

Ford Motor Company seeks to provide mobility solutions at accessible prices to its customers, including dealerships and parts distributors who sell to a variety of retail and commercial consumers. To speed delivery and simplify maintenance, the company sought to create a container-based application platform to modernize its legacy stateful applications and optimize its hardware use. With this platform, based on Red Hat OpenShift and supported by Red Hat and Sysdig technology, Ford has improved developer productivity, enhanced its security and compliance approach, and optimized its hardware use to improve operating costs. Now, the company can focus on exploring new ways to innovate, from big data to machine learning and artificial intelligence.

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Hybrid cloud strategy checklist

Private, public, and hybrid cloud computing are gaining popularity as companies seek efficient, cost-effective technology and compute solutions that address their needs in real time. Organizations must have a thoughtful, strategic, and detailed approach for their cloud deployment in order to be successful. Read more in this hybrid cloud strategy checklist.

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Red Hat Hyperconverged Infrastructure for Virtualization

Hyperconverged infrastructure (HCI) is growing in popularity due to its ability to consolidate and simplify compute, storage, and network infrastructure for business-critical applications. As organizations contemplate HCI investments, many are looking to avoid proprietary lock-in — and traditional proprietary storage solutions.

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Hybrid Cloud Strategy for Dummies ebook

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Getting onto the cloud is easy. Getting it right is trickier. You can probably see why a carefully thought-out and detailed approach to cloud computing—a strategy, in other words—is so important.

Learn more in this e-book brought to you by Red Hat and Intel.

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Flexible Payment Solutions for MidMarket

In order to quickly get the hardware, software, services, and support you need, Dell Technologies can help with a flexible payment solution portfolio. Enhance your mid-market remote workforce with PC as a Service, Payment Flexibility, and Technology on Demand to protect your IT ecosystem with the latest, advanced security technologies and features.

Download this brief from Dell Technologies and Intel® to learn more.

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What Does End-to-End Security Mean for Your Business?

Mid-market businesses need the same robust protections as large enterprises, without being able to call on the same level of resources. In addition to being effective, their defenses must never slow the business down, but instead become an engine for innovation that can help power their way forward to opportunity.

Download this brief from Dell Technologies and Intel® to learn more.

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The Case for End-To-End Security Solutions For Mid-Market Firms

In a digital business, processes are rarely, if ever, confined to the infrastructure of the company. Customers and employees engage across numerous digital channels and dozens of third-party relationships critical to operations. IT leaders must rapidly evolve to protect their firms’ brands, strengthen their reputations, and build customer trust. To do so, security and productivity should go hand-in-hand, and that means a well-defined policy framework, metrics that demonstrate business value, and a business-aligned strategy that ties all this together.

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The Balanced Security Imperative

Balanced security requires firms to transition from treating privacy and data security as compliance requirements to one that champions privacy and uses its technology prowess to differentiate the brand. Any misstep with or changes to the IT infrastructure can and will exacerbate complexity, which is why building a balanced security strategy is so important. A balanced security strategy negates complexity by keeping up with the pace of technological change as well as industry disruption and evolving regulatory compliance. In March 2019, Dell commissioned Forrester Consulting to evaluate the evolving security trends and technology needed to protect and enable employees. Our study found that empowering employees while adhering to security protocols improves employee productivity. Forrester conducted an online survey of 887 senior business and IT decision makers to explore this topic.

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