IBM MobileFirst Platform compared to “do-it-yourself”
Discover the advantages of an IBM MobileFirst Developer solution for mobile application development compared with do-it-yourself options.
Enabling Faster, More Consistent Business Decisions in Enterprise Applications
At the risk of stating the exceptionally obvious: Without storage, we would have no digital data. From being very much—and so-named at the time—a peripheral to early batch-based and CPU-focused IT effort, storage is now front and center in contemporary IT. This paper reviews the increasingly popular OpenStack cloud platform and the abilities that IBM storage solutions provide to enable and enhance OpenStack deployments. But before addressing those specifics, it is useful to remind ourselves of the “whys and wherefores” of cloud computing.
VMware vSphere Backups: What are you Missing?
Backups used to be easy. Just check the time stamp or the archive bit. If it changed, then back up the file.
Suddenly virtualization became popular, as did server applications. The unstructured data inside files and folders found itself sharing the datacenter with all manner of applications and databases. Virtual machines (VMs) joined physical machines as the method of delivering IT services.
Data Deduplication in Windows Server 2012 R2 in Depth
Data deduplication has been around for years and comes in many forms. Most people think about expensive storage arrays when they talk about deduplication but that is certainly not the only type of data deduplication technology.
This white paper examines the data deduplication technology embedded in Windows Server 2012 R2 and the benefits it can bring to your environment. The discussion includes how it works and the possible scenarios for using Windows Server 2012 R2 data deduplication.
Driving Conversions with Marketing Automation and Video
Increase conversions by making video a seamless part of your content marketing:
• Integrate video into your marketing automation tools
• Add video to any marketing asset quickly and easily
• Capture video engagement metrics to fuel insight and measure ROI
Video Cloud Helps Puma Drive Customer Engagement Across Every Screen
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.
While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
Does Online Video Quality Influence Consumer Perception of Your Brand?
An online video platform like BRIGHTCOVE VIDEO CLOUD makes it easy to publish high quality, branded video experiences on your website while also taking advantage of the inherent reach of YouTube, putting power and control of your brand image back in your hands.
Brightcove Exact-Target
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Video Content Roundup
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
IBM MobileFirst Platform Developer Edition
IBM Worklight Developer Edition V6.2 is a collection of three self-contained, easy-to-install development tools:
1) Worklight Studio
Use this Eclipse plugin to quickly build, run, and manage mobile web, hybrid, and native apps.
2) Command Line Interface
As an alternative to the Worklight Studio plugin, you can create and manage native and hybrid apps using your own preferred environments for editing and continuous integration.
3) Mobile Test Workbench
If you have Worklight Studio installed, you can automate the functional testing of Android and iOS apps built with Worklight Studio.
Register now for a free download!
Gartner Names IBM a Leader in 2014 Magic Quadrant for Mobile Application Development Platforms
The mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements. We assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.
Good Apps, Bad Apps – The ROI of Creating Exceptional Mobile Moments
Since smartphones launched in 2007, their number has surpassed the 1.5 billion mark — equivalent to nearly one-quarter of the world’s population. The convenience and control afforded by the smartphone and its cousin, the tablet, have changed what we expect and want in mobile: experiences driven by our individual context that delight us as employees and consumers. Forrester calls this the “mobile mind shift.” Successful applications build relationships with customers, while unsuccessful applications waste resources and turn customers away. It has never been more critical for companies to get it right the first time. Download this paper to learn about the key findings from Forrester's August 2014 mobile app study.
Integrate Your Business With Middleware
Being successful in today’s business climate requires the ability to provide the right services and the right information at the right time. Companies that can quickly modify and integrate applications and data are better able to create rich composite services and drive process efficiency. Modernizing application infrastructure holds the key to ensuring IT departments can deliver the flexibility and process automation needed to support efficient business operation.
The Forrester Wave™: Hybrid2 Integration
In Forrester’s 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers. Instead of exploring only single products, we researched the functionality and interoperability of all
relevant products from each vendor to understand their fit for hybrid scenarios between the cloud and on-premises as well as across the different traditional on-premises integration capabilities. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help CIOs select the right partner for their hybrid² integration endeavors.
Turn Data Into Actionable Information
Making the right business decisions requires the capability to access the right information at the right time. Companies that can tap into the massive and growing volumes of data available to them can expect to make better informed decisions. Modernizing application infrastructure can help IT departments to federate data so that it can be analyzed quickly for business success.