Osterman Research: Why You Must Archive Business Content And What You Can Do With It

The right solution for archiving electronic content provides the foundation supporting the conventional, defensive applications for data retention such as compliance and e-discovery; but also the proactive applications that enable competitive and other advantages.

Sponsored by Mimecast, this paper from Osterman Research details how archiving trends and use cases are changing and key recommendations on building a next-generation solution.

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Building a Modern Information Governance Strategy

Information management is getting harder.

Organizations face increasing data volumes, more stringent legal and regulatory record-keeping requirements, stricter privacy rules, increasing threat of breaches and decreasing employee productivity.

Companies are also finding that their old-fashioned, legacy archive strategies are increasingly ineffective. This is driving many organizations to rethink their approach, developing more modern Information Governance strategies.

Download this whitepaper to explore how to build a modern information governance strategy.

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Remote Buyers Guide

More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features.

This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.

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Eliminate Friction in Design Collaboration

Traditional tools of the engineering trade don’t accommodate today’s need for cross-team collaboration. From using different mechanical computer-aided design (MCAD) applications to working on projects with stakeholders located all over the world, engineers have to overcome various obstacles to get the job done. Learn how technology can help streamline communications and collaboration, ultimately setting up your team for success.

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Cosine Additive

When he co-founded Cosine Additive Inc. to design a 3D printer that could be economically competitive with traditional manufacturing methods, CTO Andrew McCalip had one design platform in mind. “I’ve always preferred SOLIDWORKS because it’s the most modern package and supports an intuitive, common-sense approach to design,” he says. Learn more. Read the case study.

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The How-To Guide for Changing CAD Tools

When competing in today’s global economy, investments in the design process can help companies quickly develop high-quality, innovative products more economically—helping them stand out from the competition. This white paper explores what is driving companies to change CAD tools and what successful companies are looking for when purchasing a new CAD tool.

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Hiring and Recruiting in a Crisis The Lessons of Covid-19: Online Recruitment and Post-Crisis Planning

The COVID-19 pandemic has caused unprecedented upheaval across the board. Everything from the simplest task (grabbing a cup at your favorite coffee shop), to complex decisions (how and when should your company adapt new hiring strategies), has become a challenge. And many of those challenges can’t easily be overcome.

In this eBook, we cover the range of online recruitment strategies, like virtual open houses, job fairs and video recruiting, that are available today. Additionally, we walk you through some of the more difficult decisions (like layoffs and furloughs) you may have to make during a crisis. We also talk about what HR and recruiting will look like post-pandemic, and what you should do to prepare for recruiting that may never look the same.

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Hiring and Recruiting in a Crisis The Lessons of Covid-19: Urgent Hiring

The COVID-19 pandemic has caused unprecedented upheaval across the board. Everything from the simplest task (grabbing a cup at your favorite coffee shop), to complex decisions (how and when should your company adapt new hiring strategies), has become a challenge. And many of those challenges can’t easily be overcome.

In this eBook, recruiters and staffing professionals share their strategies for quickly hiring and onboarding healthcare and other urgently needed front line workers, despite a national shutdown and a looming worker shortage. Many of these strategies remain as permanent parts of their hiring plans.

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Hiring and Recruiting in a Crisis The Lessons of Covid-19: Crisis Management

The COVID-19 pandemic has caused unprecedented upheaval across the board. Everything from the simplest task (grabbing a cup at your favorite coffee shop), to complex decisions (how and when should your company adapt new hiring strategies), has become a challenge. And many of those challenges can’t easily be overcome.

In this eBook, we see how companies initially responded to the COVID-19 crisis and the lessons learned. From travel bans, to quarantines, to the sudden need to adjust policies (like work from home), many things changed both temporarily and permanently. We also delve into what companies did to protect their brands during this time and how these tactics are helping them build stronger reputations going forward. Lastly, we offer support to managers striving to emerge as strong leaders, as they help their teams navigate difficult circumstances.

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How to Clean Up Your Business Financials and Prepare Your Exit Strategy

Don’t look too far ahead to the finish line when thinking about selling your company. Have you done the necessary work to ensure that you have the processes and documentation in place for that to be successful?

Two of these processes include cleaning up your small business financials and putting together a comprehensive exit strategy. The more work you can do now the faster you can spring into action if your business broker identifies a strategic buyer right away. Prospective buyers want as much transparency as possible in today’s business environment.

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The Top 5 Things Nobody Ever Tells You About Selling Your Business

So you think you are ready to sell your Tech, eCommerce or Internet Business --- or --- you have been thinking about the potential to sell your business successfully over the next 6-12 months. But you aren’t sure what the process looks like, what to expect and you cannot imagine adding even more workload to your already hectic life, balancing a family and a growing business?

Small to Medium Sized Businesses and those Businesses that are considered in the Lower Middle Market tend to be very private sales, so it is not always easy to identify what you should expect in the M&A process – the real hidden secrets are hard to find. This paper helps to lay out those hard to find secrets and lift the veil so that you know what to expect when selling a business. And a business owner that puts her blood, sweat and tears into a business should be excited and rewarded when she sells – not let down or surprised.

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Preparing a Tech or Internet Company for Sale

Website Closers has never been busier. The drive, demand and motivation for the eCommerce, Amazon, Technology and Internet Companies at the focus of our sector continues to increase at unprecedented levels.

And right along with that excitement comes increasing valuations and deal multiples. Our firm focuses on selling digital companies at the highest valuations possible, and in order to get there, our clients first need to prepare themselves and their companies for the most exhilarating day of their lives – the day they close their business.

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Webcast: Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

    Watching this webcast, you'll learn:
  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

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Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

    We will examine the following topics throughout the course of this guide:
  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

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Guide: The Complete Guide to OTT and Connected TV Marketing

With the rise of cord cutting behavior, traditional TV ad spend has been declining in lieu of over-the-top (OTT) and digital video. OTT has made TV advertising more accessible to performance-driven marketers. Beyond the clear synergies between OTT and mobile for app advertising across screens, addressable buying methods offer more sophisticated targeting with lower barriers to entry. OTT also offers deeper insight into attribution, as advertisers are able to definitively measure one-to-one acquisition from TV advertising for the first time.

That being said, OTT is still a grey area for many—with superfluous TV terminology, fragmented options for media buying, and unclear expectations for performance and measurement, it can be tricky to know where to start.

    If you’re new to OTT or want to convince your team that testing OTT is worthwhile, this comprehensive guide on OTT television will help you understand:
  • Advanced TV terminology, buying methods and content formats
  • Key trends on the OTT audience, viewing behaviors, market share and growth
  • How OTT attribution works with AppsFlyer, in addition to industry solutions that will help you plan out your cross-device measurement strategy
  • Expert advice on the OTT media buying landscape, featuring media sources by category, targeting options, test strategies and more

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